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If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writingworkshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. Get FREE writing tips here. Save $100 with coupon code PRSA21! All rights reserved.
Write short paragraphs. What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long. Especially when writing for mobile. Our lawyers made us add this stuff. The solution? But how short?
In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.
On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Print and Digital Advertising. Writing tips to help you make the most of the only thing people really read.
Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Include meaningful boilerplate The simplest points sometimes need restating: Write the boilerplate description of your company as if for somebody who has never heard of your business.
February came and went and I didn’t write a valentine for the International Association of Business Communicators (IABC). I recently went to a workshop (a pilot program) that trains members how to evaluate IABC award entries consistently. I should have. It’s getting obnoxious. Denting those “mailboxes,” I am.
3D printing is being used to create personalized prosthetics and implants for patients. This could mean anything from hosting health and wellness workshops to being present at relevant events, or ensuring that you are sharing content with community publications. One possiblity is the use of blockchains to be in compliance with HIPPA.
What’s more, our Maccabee agency just hosted former Twin Cities Business editor-in-chief Dale Kurschner for a “Lunch N Learn” workshop to hear Kurschner’s perspective from his years spent on the receiving end of hundreds of PR pitches. Are you pitching a print publication? And then we blast it out to the news media.
It’s a great way to exercise your writing muscles. So much of what we do revolves around good, if not great, writing. Blogging is a great way to improve your writing. Your point about blogging making one a better writer is spot on since the more we write, the sharper our skills will become. You get even better.
Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Its almost sad. Cheesier [.]
PR school taught people why great writing is an essential part of the profession. As we all know, we’ve moved from a print-focused world, to desktop and now to mobile and it’s up to us to get better at showing, not just telling. A few years ago, I sat in on a workshop by Paul M. And in many ways it still is. Pretty pictures.
Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Yes, and he’s proud of it.
Once that page has been pulled up, I "print" it as a.PDF, and upload it to WordPress when Im ready to post the recap - that way people can download the transcript easily. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? React to [.] Wanna Subscribe? Shall We Tweet?
Attend a conference or workshop. I’m writing a mystery novel and will attend a mystery writer’s conference later this year. Afterward, send a thank you, comment on their blog or write a tweet encouraging others to view their website or social media site. You can do it on a tablet or with a printed book or magazine.
It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Assemble a workshop from a diverse group. Make sure to represent this diversity in your workshop. Management is often tempted to make workshops as small as possible and only to include senior representatives.
Make sure that you write for the audience you want to serve. Use direct mail, print ads Facebook or LinkedIn to reach your desired market. If you are targeting a specific area, schedule a speaking engagement or workshop and line up a series of meetings while in the area. Collaborate.
Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop.
When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.
It’s been business as usual; in fact, I’ve been blogging even less than usual this past month, since I’ve been busy updating my Grymm & Epic blogging ebook for the World Changing WritingWorkshops starting this month. And yet, suddenly, my inbox has been inundated with incredible opportunities.
a business wants to take the time to to do this with me and I just so happen to promote or write a status update about them because I FEEL LIKE IT then so be it - thats the point of social media. With Facebook, the problem is that many people DONT read through the fine print, adjust their privacy settings, etc. Not completely.
Anna put me in touch with Shonali (and no, Shonali did not twist my arm to write this). Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication and a print journalist in Manitoba. I was lucky. Thanks so much for stopping by WUL! Wanna Subscribe? Shall We Tweet?
And I know a lot of our clients really like to even not get, not just get links, but they love it when they’re in the radio, like on the radio, they love it when they’re in print as well. I mean, I find myself in that role right now at BuzzStream when I’m writing content is like trying to push the value of digital PR.
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