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This Is How You Reach Readers on Smartphones

PRSay

If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. Get FREE writing tips here. Save $100 with coupon code PRSA21! All rights reserved.

Mobile 200
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How Long Should Your Online Paragraphs Be?

PRSay

Write short paragraphs. What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long. Especially when writing for mobile. Our lawyers made us add this stuff. The solution? But how short?

Mobile 185
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.

Marketing 239
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LinkedIn Social Selling Training & Digital Marketing Workshop Debuts

wiredPRworks

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Print and Digital Advertising. Writing tips to help you make the most of the only thing people really read.

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12 ways to produce a killer press release

Presspage

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Include meaningful boilerplate The simplest points sometimes need restating: Write the boilerplate description of your company as if for somebody who has never heard of your business.

Wikipedia 103
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My Love Letter to IABC

Waxing UnLyrical

February came and went and I didn’t write a valentine for the International Association of Business Communicators (IABC). I recently went to a workshop (a pilot program) that trains members how to evaluate IABC award entries consistently. I should have. It’s getting obnoxious. Denting those “mailboxes,” I am.

Hotels 70
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Innovative PR Strategies for the Healthcare Industry: Beyond the Press Release

The Hoyt Organization

3D printing is being used to create personalized prosthetics and implants for patients. This could mean anything from hosting health and wellness workshops to being present at relevant events, or ensuring that you are sharing content with community publications. One possiblity is the use of blockchains to be in compliance with HIPPA.