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Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Topics might include: Creating engaging posts Using hashtags effectively Building professional networks Managing privacy settings Timing posts for maximum impact Brand Voice and Messaging Employees need to understand the organization’s brand voice while maintaining their authentic tone.

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How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156
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Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

How would you support a product launch for [insert client]? I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients. But it turned out that a small group of designers were creating veiled racist apparel and selling it through the service.

B2B 159
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Newsjacking Tragedy

Rock the Status Quo

If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. For family, the feelings of shock and horror might never go away. It certainly didn’t help that some media outlets were all-too-eager to report intimate details of his death. It’s not. What is your take on the Edelman post or this pitch?

Pitching 272
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How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Supporting a product launch? When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. Here are some fundamentals that will guide you in crafting a winning PR program. Write a rock-solid PR plan. Define your objectives. Consider and prioritize your goals.

Writing 136
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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. Response to legislative initiatives.

Company 136
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7 newsroom features that increase journalists? engagement

Presspage

To protect the patient’s privacy, the clinic recorded interviews with him and made those available, along with interviews with physicians. Have you made it easy to find the news that reporters most often seek from your site, such as executive bios or content supporting major product launches?