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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. Large language deals. Brands (NYSE: YUM).

Software 146
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Why it’s important to know many codes of ethics – Erin Kennedy

Ethical Voices

I also have led the internal communications team and launched a public affairs newsletter and advertorial for a large hospital system in California. Ethics and earning public trust is critical for both of those industries. If you’re getting a lot of pressure “let me go check with legal and compliance.”

Ethics 96
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US Navy In Crisis PR Mode: A Textbook Example

The Stalwart Blog

Forgive me if I boast about the US Navy Public Affairs community for a moment. Accidents of this magnitude and frequency don’t occur without a systematic breakdown in equipment readiness and training. Here’s where the Public Affairs team and senior leadership shined. Respect for Privacy. Quick Announcements.

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

Here are several limitations that we’ve seen across different generative AI models in our work so far: Requires a large amount of high-quality training data to produce accurate results Can only retrieve trained data, which excludes new information and current events Generates inaccurate information as if it were correct (known as “hallucinations”) (..)

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Brexit and Trump are result of the failure of professional politics and communications

Stuart Bruce

But it’s greedy because there is nothing much in it for the poor person whose door has been knocked on, life interrupted and privacy violated. I run training courses where PR and communications people can start to ask the right questions and think about the answers. I help people to campaign and communicate in new, better ways.