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told the story of the troubled relationship between the founders of Reddit, their departure from the company and eventual triumphant return. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Last month, Inc. Write the book on it.
.” Susan’s friend then shared it to her personal Facebook page with the privacy setting “friends only.” ” 3) Without asking or anyone else knowing, Susan’s friend’s boyfriend saw the picture, thought it was funny, uploaded it to Imgur, and posted it to Reddit. No harm intended.
Fake news has already caused havoc in the political sphere and causes reputational damage. Whilst community management may suggest a single location, your community is built up of multiple locations throughout the internet: Facebook, Twitter, YouTube, LinkedIn, Google+, Reddit, forums and comment sections on your blog or earned coverage.
The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Alert consumer brands to emergent reputation threats . For comms professionals, this intelligence is arriving at a good time.
Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift. The tone of some of the comments is abusive and even involve potential invasions of an employee’s privacy. Many of these are from known trolls. Is your team?
Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift. The tone of some of the comments is abusive and even involve potential invasions of an employee’s privacy. Many of these are from known trolls. Is your team?
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