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The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust.
Topics might include: Creating engaging posts Using hashtags effectively Building professional networks Managing privacy settings Timing posts for maximum impact Brand Voice and Messaging Employees need to understand the organization’s brand voice while maintaining their authentic tone.
From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing.
The reality is that most anyone with a computer can cause very serious damage to your reputation: upset customers, ex-employees, ex-business partners, ex-spouses and more. Combating False, Harmful Reviews and Protecting Your Reputation. Monitor your online reputation. Encourage positive reviews.
Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025. MITIGATE RISKS.
For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.
With the issue of consumer privacy remaining a key brand and business challenge, new research from consumer data management firm mePrism offers a new picture of an American population aware that its personal data is being sold for profit, but confused about what is being sold and for how much.
Now an independent entity, BlueSky aims to address many of the criticisms leveled at traditional social platforms, such as content moderation challenges, algorithmic bias, and data privacy concerns. BlueSky’s emphasis on privacy can enhance your brand’s reputation among increasingly privacy-conscious consumers.
These platforms continuously scan news outlets, social media platforms, and online forums, alerting PR teams to emerging situations that could affect their organization’s reputation. Privacy concerns are paramount, particularly regarding data collection and analysis.
When organizations face public scrutiny, their response makes the difference between maintaining stakeholder confidence and suffering permanent reputation damage. This “reputation capital” provides a buffer during difficult times. The resulting crisis caused $65 billion in damages and severely damaged BP’s reputation.
Crisis situations can strike from seemingly nowhere at any time, and how well a healthcare organization responds can have a profound impact on their (often hard-earned) brand reputation, their credibility, and […] The post Healthcare PR: Navigating crisis communication and upholding mental health privacy appeared first on Agility PR Solutions. (..)
The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. Oppo is particularly perilous in Big Tech, where the industry has experienced a steep reputation decline. It hired Burson Marsteller to pitch bloggers on Google’s invasions of user privacy.
But in the real world, such admissions may make the hacked party vulnerable to litigation or further reputation harm. The best privacy crisis is the one that doesn’t happen, of course. The post When A Privacy Breach Is A PR Crisis: How To Avoid It appeared first on Crenshaw Communications.
Also, make sure that it’s compliant with privacy laws such as GDPR. In addition to applying cutting-edge artificial intelligence (AI), the highest-rated databases are curated and verified by humans. Onclusive, for example, consistently maintains the integrity and quality of contacts so you don’t have to.
Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. Reputation Management Strategies Building and maintaining trust requires sustained effort across multiple fronts.
It might seem like a contradiction that an executive and celebrity with a huge public persona would be blazing trails for online privacy, but billionaire Mark Cuban is doing just that. After Huffington Post published my blog, I reached out to Cuban and asked if he would answer some additional questions about Cyber Dust and online privacy.
Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category. News creates a market presence.
How online social networks, ratings websites and blogs pose a potential threat to a business’ reputation — and how to manage this risk. Crisis Preparedness In the News Internet Defamation Online Reputation Management' Learn more about this webinar and subscribe here.
Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. Big tech’s reputation challenges.
Customer trust and data privacy go hand-in-hand, but too many marketers don’t understand what’s involved in this digital handshake—nor what’s at stake. A data breach can reduce a company’s bottom line to shreds and tarnish its brand reputation for years.
While that may be good for personal privacy, it’s a threat to public conversation. Facebook’s big play at its F8 developer conference this year was privacy. CEO Mark Zuckerberg admitted in a keynote speech that it’s an area where the social media firm has a lousy reputation. He went as far as trying to make a joke of the issue.
Shoppers gonna shop—even though concerns like digital security, breach risks, privacy vulnerability and identity theft make digital commerce a landmine-filled landscape, business is booming, and consumers find social media e-commerce sites to be the most reliable.
As I’m not a super huge player in #FollowFriday, we’ve decided to start a new Friday hashtag for content-creating rockstars in the fields of crisis, issues and reputation management. Social Media Privacy: Should Bosses Be Allowed to Friend Employees? From Russia with Love: A Match.com for Disaster Response. Via @SpinSucks.
After months of negative coverage following the Cambridge Analytica data privacy scandal and a series of half-hearted public responses, Zuck faced the music. It also raised an interesting question about his right to – well, privacy.) But the hearings were just the beginning of Facebook’s reputation rehabilitation.
For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. Being the steward of a company’s image and reputation comes with the job. If the company’s reputation is in jeopardy, its CEO becomes the chief emergency officer by default.
There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. Do the same privacy rules apply? For many companies, this notion of privacy may not just be a personal matter but also a business one. Assess the risks.
At the same time, I also respect a woman’s right to privacy over medical matters, even someone who is in the public eye. Reputation is everything. The post You Can’t Photoshop A Reputation: Where Princess Kate Failed appeared first on Buchanan Public Relations. A lot worse. Can she regain the public trust?
And: what do the strides mean for things like privacy and jobs? She pointed out areas where AI is helping PR, like enabling better social listening, optimizing headlines and supporting reputation management through early warnings of crises. The demos were pretty incredible (you can check them out in the video link above).
Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations.
Data Privacy and Protection With increasing regulatory requirements like GDPR and CCPA, proper data handling has become central to ethical cybersecurity practices. Strong crisis management protects brand reputation.
In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients.
As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?
Collaborating with reputable ad networks expands access to a wider advertiser pool and enhances ad delivery optimization. User privacy and data security should be prioritized, ensuring transparent data collection and robust security measures.
Consumers are increasingly fed up with fears of their personal data being compromised virtually every time they make a purchase—and new research from global comms consultancy Ketchum shows that the brands and businesses that endanger their customers’ privacy are taking real reputation risks with security shortfalls.
Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. A strategic response helps minimize reputational damage while demonstrating commitment to improvement.
Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber?
A well-crafted policy for using AI can prevent costly missteps that could damage an organization’s reputation and bottom line, as these recent examples show: An employee of a major electronics company reportedly disclosed sensitive information when using ChatGPT. The company has banned its employees from using generative AI tools.
All this is done to protect the brand’s reputation and keep operations from coming to a halt. It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation. Without the facts, you can’t rectify the situation or begin to undo the damage to your reputation.
Develop opinions on the topics that concern communicators, like measuring outcomes or reputation management in the digital age. Whether an insight about your generation, the reputation of PR as an industry, or the new study you read about digital privacy, be informed and an informer. Play the part.
The frequency and impact of the growing problem of brand impersonation is putting consumers at increased risk of privacy and personal data issues—and wreaking havoc on the brands affected.
The hearing offered a golden opportunity for members of Congress to grill Pichai on a host of issues — data privacy, use of location data in advertising, hate speech on YouTube, or its controversial experiments with a government-censored Chinese search engine, among others. You couldn’t help but feel bad for him.
Identify and engage a team with the skills and experience needed to simultaneously defend your company’s systems, reputation, customer relationships, and legal and financial interests. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc. , Illustration credit: shutterstock ].
But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace. In the U.S.,
The reputation hits come from many directions. Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. If social media were a brand, it’s one that I think most would agree has been tarnished.
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