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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust.

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How Privacy Conscious Brands Can Gain an Edge on the Competition

Beyond PR

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?

Privacy 69
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13 media, marketing and PR insights from Mary Meeker’s Internet Trends 2018 report

Stephen Waddington

Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report. 5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. No surprises.

Report 92
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers. In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. PR helps fosters brand immersion.

Brand 149
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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

But as CrossFit discovered, allowing every affiliate to manage its own social channels without oversight puts your company’s brand reputation in the capricious hands of people who may have a radically different idea of what’s appropriate to post online. CRISIS LESSON #4: IN AN ERA WITH NO PRIVACY, RESPECT YOUR CUSTOMERS’ PRIVACY.

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You had me at Ello! 5 Questions with Todd Berger

David PR Group

Budnitz, who also sells titanium “city” bikes that can retail for more than $8,000, and Berger are two of the founders of a new social network called Ello. Is there a thirst for a cleaner interface, or are people fleeing ads, fleeing less privacy afforded by Facebook? Still others just find Facebook overly commercialized.

Privacy 70
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Has Apple Lost Its PR Magic?

ImPRessions - Crenshaw Communications

For a decade sales have climbed along with profits, and its reputation for innovation has flourished. Apple-watchers noted that the decision was apparently sudden, because retail packaging for the second-generation AirPods feature an image of the AirPower mat. In its business and in its PR , Apple has had a golden touch.

Wireless 156