Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Monitoring is surveillance.

Social Media 102

Social Media Privacy Media Training 102

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Agility PR Solutions

FEBRUARY 25, 2024

Shoppers gonna shop—even though concerns like digital security, breach risks, privacy vulnerability and identity theft make digital commerce a landmine-filled landscape, business is booming, and consumers find social media e-commerce sites to be the most reliable.

Reputation 113

Reputation Consumer Insurance Insurance 113

David PR Group

SEPTEMBER 17, 2014

It might seem like a contradiction that an executive and celebrity with a huge public persona would be blazing trails for online privacy, but billionaire Mark Cuban is doing just that. After Huffington Post published my blog, I reached out to Cuban and asked if he would answer some additional questions about Cyber Dust and online privacy.

Privacy 80

Privacy Groups Reputation Social Media 80

ImPRessions - Crenshaw Communications

OCTOBER 27, 2016

But in the real world, such admissions may make the hacked party vulnerable to litigation or further reputation harm. The best privacy crisis is the one that doesn’t happen, of course. Today you simply cannot email, text or post on social media anything that shouldn’t be made public.

Privacy 120

Privacy Crisis Policies How To 120

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. ” Susan’s friend then shared it to her personal Facebook page with the privacy setting “friends only.” In my opinion, this is what makes social media so beautiful.

Social Media 111

Social Media Reddit Media Facebook 111

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations.

Branding 234

Branding Brand Reputation Crisis 234

Stern + Associates

NOVEMBER 15, 2024

Decentralized social media platform BlueSky has emerged as a notable alternative to X (formerly Twitter), especially for users seeking a return to that platform’s earlier, more user-centric experience. BlueSky is a decentralized social media platform designed to give users more control over their online experience.

Social Media 97

Social Media Privacy Media Twitter 97

Stephen Waddington

MAY 4, 2019

While that may be good for personal privacy, it’s a threat to public conversation. Facebook’s big play at its F8 developer conference this year was privacy. CEO Mark Zuckerberg admitted in a keynote speech that it’s an area where the social media firm has a lousy reputation. Again, note Facebook’s ownership.

Privacy 72

Privacy Facebook Web Film 72

5W PR

AUGUST 1, 2024

In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Patients are increasingly turning to online reviews and media portrayals to make informed decisions about their care. Building trust through transparency The cornerstone of a robust reputation in healthcare is transparency.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

PR in High Definition

APRIL 25, 2018

There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. Most of us are present on social media but what about those people who are actively and publicly promoting themselves across the media. Assess the risks.

Privacy 63

Privacy Newspapers Data Reputation 63

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

Shift Communications

AUGUST 4, 2015

These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media. Whether you log into Twitter, Facebook, LinkedIn, Instagram, or Medium; or comment on online media stories — these guidelines are for you. Todd Defren.

Guidelines 60

Guidelines Social Media Media Privacy 60

ImPRessions - Crenshaw Communications

APRIL 6, 2018

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. It also includes the development of educational programs for young journalists and programs to assist the growth of reputable news outlets.

Government 149

Government YouTube Wikipedia Google 149

PR in High Definition

APRIL 25, 2018

There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. Most of us are present on social media but what about those people who are actively and publicly promoting themselves across the media. Assess the risks.

Privacy 48

Privacy Newspapers Data Reputation 48

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

But the truth is, it’s a myth to think that you can prevent most events that could wreck a company’s reputation. Unfortunately, that’s exactly what happened when the news broke that credit-reporting giant Equifax suffered a breach that could compromise the privacy of some 143 million consumers. How did it escalate?

Crisis 149

Crisis Crisis Management Reputation Financial 149

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. .” Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S.

Writing 189

Writing Communications Marketing B2B 189

Waxing UnLyrical

MAY 13, 2011

According to the article, Mark Zuckerberg and his team hired Burson-Marsteller , a well-known public relations firm, to plant negative stories accusing Google of being careless with Gmail users privacy. I’ll wait for you to stop laughing at the obvious irony of Facebook criticizing another company’s user privacy policy.

Privacy 101

Privacy Facebook Google Policies 101

MaccaPR

FEBRUARY 19, 2018

When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY.

Instagram 98

Instagram Crisis Local Privacy 98

PR in High Definition

AUGUST 29, 2017

Fake news has already caused havoc in the political sphere and causes reputational damage. Community management is very separate from social media marketing – it’s all about what happens beyond your social media publishing and positive engagement. For PR professionals, this trend is of concern.

Reputation 54

Reputation Branding Brand Reddit 54

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! If you’ve not yet come across the General Data Protection Regulation (GDPR), where have you been hiding?

Privacy 82

Privacy Branding Brand YouTube 82

Wadds Inc.

JUNE 19, 2023

Artificial Intelligence (AI) will significantly impact the public relations profession in the same way as the internet and social media before it. This includes bias, copyright, privacy, and misinformation. It was slow to adapt to the internet, search engine optimisation, and social media.

Publicity 105

Publicity Policies Training Engineering 105

David PR Group

OCTOBER 12, 2016

We read about social media slip-ups that impact businesses all the time. An executive inadvertently posts a tweet with confidential information, employees offer-up opinions on controversial subjects and find themselves in hot water, and social media departments inadvertently publish offensive images. Define social media.

Policies 40

Policies Social Media Handbook Guidelines 40

ImPRessions - Crenshaw Communications

MAY 18, 2018

The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers. Netflix frequently invites two-way conversation and participation of its customers, especially on social media.

Branding 149

Branding Brand Storytelling B2B 149

David PR Group

JUNE 8, 2017

My phone was blowing up earlier this week with colleagues and friends asking my opinion of the 10 Harvard students who had their admissions canceled after posting offensive memes on social media. Social media #fail of the year.”. 29% of college admissions officers Google applicants and 40% check social media pages.

Privacy 66

Privacy Reputation Google Engineering 66

David PR Group

MAY 26, 2017

I heard yet another online reputation horror story this week as a business struggles to find new talent because online reviews suggest the company is not great place to work. This includes search results which may be the first to publish negative news stories, hate blogs and social media posts that are building viral strength.

Reputation 44

Reputation Policies Web Employee 44

The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can hurt your brand’s reputation and turn away potential customers. Negative reviews can be an opportunity to showcase excellent customer service and improve your online reputation , but only if you respond to them correctly. Therefore, having online reviews is crucial for your business’s success.

Policies 92

Policies Construction Reputation Privacy 92

Stephen Waddington

AUGUST 13, 2018

There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. Log into your account and head to the settings and privacy section. It's a burgeoning area of consultancy for our corporate teams at Ketchum.

LinkedIn 115

LinkedIn How To Privacy Google 115

5W PR

MARCH 26, 2024

Industry movers and shakers Teaming up with reputed figures in fintech can give the brand’s message a megaphone. Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations.

Strategy 78

Strategy Privacy Financial Guidelines 78

5W PR

MARCH 6, 2024

Trust and Transparency In today’s hyper-connected world, a brand’s reputation is fragile. One data breach, splashed across news feeds and social media can shatter that image for years. Tech Savviness Understanding cyber threats, data privacy laws, and incident response protocols are essential.

Privacy 78

Privacy Data Education Tools 78

Stephen Waddington

JUNE 2, 2018

5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. 6 Regulation of social media platforms Internet companies need to consider the unintended consequences of their products and services. Social media services can be applied equally for good and bad.

Report 92

Report Trends Retail Marketing 92

5W PR

JULY 11, 2024

Media training has become a vital component, equipping individuals and organizations with the tools to thrive in the age of AI. Content creation AI-powered tools are able to generate everything from news articles to social media posts. However, they also raise ethical questions about data privacy and manipulation.

Media Training 78

Media Training Training Media Privacy 78

5W PR

NOVEMBER 7, 2019

Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement. Facebook is currently under a heavy amount of scrutiny , both for its allowance of incorrect information as well as its lack of respect for consumer data privacy.

Advertising 68

Advertising Advertising Privacy Facebook 68

Contently - Strategy

AUGUST 30, 2024

According to a study from Oracle and Brent Leary, “ 80% of consumers have purchased products in direct response to social media content. When it comes down to it, consumers are skeptical of businesses, so it’s no surprise they trust social media influencers, peers, and celebrities to give them advice on new products.

Storytelling 80

Storytelling Marketing Travel Case Study 80

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. Facebook privacy isn’t necessarily a good thing Facebook’s big play at its F8 developer conference this year was privacy. Wedding preparations are in the final stages.

Privacy 60

Privacy SEO Pitching Facebook 60