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Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

Professor Sucher argues that, had Muilenberg framed the accidents more broadly by acknowledging uncertainty and pledging to investigate a possible connection between the two crashes, he might have limited the damage to Boeing’s reputation. In some ways it’s analogous to the 2017 data privacy scandal experienced by Equifax.

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Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. And it’s not just about Facebook or even social media. And it’s not just about Facebook or even social media. Defending your Social Influence.

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When A Privacy Breach Is A PR Crisis: How To Avoid It

ImPRessions - Crenshaw Communications

Another recent example – the 2014 hack of the email system at Sony Pictures Entertainment – was a grim lesson to companies all over the world. But in the real world, such admissions may make the hacked party vulnerable to litigation or further reputation harm.

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3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Monitoring is surveillance.

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Why PR is Critical in the Cyber Tech Industry

5W PR

Building trust In an era dominated by digital nuances, data breaches, and cyberattacks are capable of wreaking havoc on a company’s reputation. It involves identifying potential risks and vulnerabilities in the company’s system and data handling procedures. A step ahead PR is more than crisis reaction.

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Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Here’s a look at those who came out on top, and others who took a reputation beating last year. The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. The Winners.

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