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Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Topics might include: Creating engaging posts Using hashtags effectively Building professional networks Managing privacy settings Timing posts for maximum impact Brand Voice and Messaging Employees need to understand the organization’s brand voice while maintaining their authentic tone.

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Physician Internet Defamation: How Doctors Can Deal with False Reviews and Protect Their Reputation

Melissa Agnes

The reality is that most anyone with a computer can cause very serious damage to your reputation: upset customers, ex-employees, ex-business partners, ex-spouses and more. There must be some motivation to go online and write a review, and oftentimes it is because a person is angry. Monitor your online reputation.

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Building a perfect pitch? The story is in the data

Onclusive

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications.

Pitching 370
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How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Write a rock-solid PR plan. Is there a need to build or improve reputation? For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications. Define your objectives.

Writing 136
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Why AI won’t Replace PR

Flack's Revenge

And: what do the strides mean for things like privacy and jobs? After all, there already are algorithms writing and editing news stories. Can we expect an army of PR writing and pitching flack-bots any time soon? The demos were pretty incredible (you can check them out in the video link above).

Insurance 234
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

There’s no point in building a reputation if the startup is facing an existential threat. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” There will be a glut of AI-generated content as well.

Writing 211
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Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations.

Brand 234