Agility PR Solutions

AUGUST 3, 2022

New research from digital marketing firm Wpromote provides a snapshot of a critical moment for the industry, as the pandemic-driven rapid digital transformation crests, data privacy changes accelerate, and economic uncertainty starts to impact budgets.

Privacy 147

Privacy B2B Data Report 147

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

These types of customer-centric innovations are helping redefine customer satisfaction and should be an interesting trend for PR campaigns to include on behalf of cloud data clients and their customers. Privacy concerns drive open source cloud. Are there any cloud trends you are keeping an eye on during 2020?

Trends 182

Trends Privacy Technology Data 182

ImPRessions - Crenshaw Communications

DECEMBER 18, 2018

Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. To make way for the new trends, others that have had their time in the spotlight may fall out of favor. Also, as the IoT category has matured, security and privacy have become key concerns. Internet of Things.

Trends 186

Trends Media Privacy Technology 186

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

As a thought leader, your goal is to provide authentic insights into industry trends and business. Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached. Minimize self-promotion . Current events and timely coverage.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

PRSay

JULY 12, 2024

The trends in this annual report can empower PR professionals to work better in integrated teams and use the most effective tactics to drive their initiatives. From our survey, here are three trends that we expect will transform PR over the next three years. Embracing these trends will help you succeed.

Trends 179

Trends Publicity Survey Privacy 179

Agility PR Solutions

OCTOBER 30, 2023

It’s no surprise to communicators that data privacy and security issues are reaching new heights as business operations become more technical and automated, but it seems to be eluding many consumers, and increasingly so the older they are.

Exercises 176

Exercises Privacy Data Consumer 176

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. Moreover, pay attention to the tone of data privacy stories. Savvy PR people use all available resources to showcase new research studies, data, and trends.

Privacy 294

Privacy Media Telecommunications Conference 294

5W PR

JANUARY 20, 2025

These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. Privacy concerns are paramount, particularly regarding data collection and analysis. Transparency in AI usage is essential for maintaining trust with audiences.

Analytics 146

Analytics Strategy System Ethics 146

Agility PR Solutions

JANUARY 28, 2021

The post Preying on user privacy: 1 in 5 consumers has avoided buying a brand over its data practices appeared first on Agility PR Solutions. But many consumers are skeptical, according to a survey by The Conference Board in collaboration with Nielsen. In the survey of more than 30,000 consumers across 63 global […].

Privacy 155

Privacy Data Consumer Survey 155

Agility PR Solutions

APRIL 10, 2024

Privacy issues have become so rampant that 137 out of 194 countries put legislation in place to secure the protection of data and privacy in 2023. But even with those safeguards, consumers […] The post Do businesses prioritize profits over privacy rights?

Privacy 101

Privacy Consumer Technology Data 101

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Transparency. Closed groups. Employee advocacy. LinkedIn images. B2B platforms.

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety.

Conference 319

Conference Privacy Twitter Leadership 319

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Capitalize on recent trends. Another way to establish relevance for an organization or expert is to take advantage of recent trends that apply to their business. There’s not a single, breaking story to react to, but rather a steady stream of developments in the category that makes it a natural trend for commentary and content.

Pitching 333

Pitching Case Study Leadership Data 333

Contently - Strategy

AUGUST 28, 2024

On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. The result is C-suites are continuing to ask marketers to do more with less , a trend we also saw last year. Generative AI really is affecting content marketing trends!

Content Marketing 52

Content Marketing Trends Marketing B2C 52

5W PR

DECEMBER 29, 2024

There are several key trends shaping consumer preferences in the CPG industry. Employ advanced analytics tools to identify patterns and trends, enabling more accurate predictions and personalized recommendations. First is data privacy and security.

Consumer 78

Consumer How To Privacy Fashion 78

ImPRessions - Crenshaw Communications

JULY 30, 2020

Tech PR offers constant opportunities for jumping on news and trends. Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. You can write a funding announcement press release in your sleep. .

Privacy 308

Privacy Conference Advertising Advertising 308

5W PR

DECEMBER 21, 2024

There are several key trends shaping consumer preferences in the CPG industry. Employ advanced analytics tools to identify patterns and trends, enabling more accurate predictions and personalized recommendations. First is data privacy and security.

Consumer 78

Consumer How To Privacy Fashion 78

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing.

Enterprise 261

Enterprise Privacy Government Software 261

Agility PR Solutions

MARCH 2, 2020

Data privacy is no longer just a marketing outreach obstacle—it’s now a full-fledged business issue: new research reveals a whopping 84 percent of adults have decided against engaging with a company because it needed too much of their personal information—and three in five consumers have gone so far as to delete an app from their […].

Privacy 101

Privacy Branding Brand Marketing 101

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. He’s a must-follow for anyone looking to learn more about security, big tech and security implications related towards the top trending stories globally. For us, one of those is cybersecurity.

Twitter 221

Twitter Report Privacy Government 221

Agility PR Solutions

OCTOBER 25, 2023

Even before AI gobbled up business leaders’ priority lists, data security and privacy were pressing problems for many brands and companies, and the wunderkind new tech has only made privacy shortfalls more dangerous—and consumers are paying attention.

Privacy 113

Privacy Ethics Data Consumer 113

Agility PR Solutions

AUGUST 4, 2024

But these two expectations have brought businesses to a conflicting crossroads of mutual exclusivity—the more personalized and targeted brand communications are, data privacy is likely to be more vulnerable. appeared first on Agility PR Solutions.

Privacy 101

Privacy Data Consumer Branding 101

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

MAY 18, 2021

The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. Campaign takes pride in delving into industry trends and strategies. But if you want your ad tech news in a more straightforward way, then they have you covered for that, too, with “ The Programmatic Marketer ”.

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

MARCH 13, 2025

Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. Leaders must invest in crisis preparation, develop clear response protocols, and regularly update their strategies based on emerging industry trends and new communication channels.

Crisis 78

Crisis Examples Industry Crisis Management 78

Agility PR Solutions

FEBRUARY 12, 2020

Over the last several years, data breaches at numerous companies such as Target and Equifax have catapulted data security and privacy to the top of consumers’ brand demands. The post Smart brands are taking privacy and security seriously—here’s what leaders are doing right appeared first on Agility PR Solutions.

Privacy 95

Privacy Branding Brand Data 95

Agility PR Solutions

MAY 16, 2024

New research from data security firm Immuta announced The AI Security & Governance Report more closely explores […] The post The double-edged sword: The risks and rewards of AI examined in new study—does productivity boost counter security and privacy risks? appeared first on Agility PR Solutions.

Privacy 106

Privacy Study Government Data 106

5W PR

OCTOBER 22, 2024

This year’s ADWEEK delivered a wealth of insights, and as we participated in sessions, connected with industry leaders, and explored the latest trends, it became clear that the future of PR and marketing is evolving rapidly. With the ongoing challenge of signal loss and privacy changes, marketers are racing to adapt to a new system.

Retail 78

Retail Privacy Advertising Advertising 78

Agility PR Solutions

JUNE 21, 2022

With the growing trend of marketing automation, the need for customer data collection for companies has also increased. The post Marketing automation: Balancing benefits of technology with respect for privacy appeared first on Agility PR Solutions. The implications for marketers The debate over […].

Privacy 78

Privacy Technology Marketing Data 78

Agility PR Solutions

NOVEMBER 28, 2022

A new survey of global app marketing professionals from mobile growth acceleration platform Liftoff offers a detailed look at what it’s like to run mobile marketing campaigns for an app right now—and what marketers see as the key trends ahead in 2023.

Privacy 78

Privacy Report Mobile Marketing 78

Agility PR Solutions

FEBRUARY 10, 2020

New research from first-party data and insights platform Dynata examines the opinions, attitudes and behaviors of people driving the cultural, social, economic, and technological trends that impact our daily lives, including climate change, technology adoption, and […].

Privacy 78

Privacy Technology Trends Data 78

Prohibition

FEBRUARY 18, 2021

Since welcoming the beginning of a new year, we’ve seen some exciting social media trends and updates be introduced! Facebook overhauls its privacy setting. Apple iOS 14 privacy features may impact ad targeting on Instagram. Get in touch today to find out how we could help you: hello@prohibitionpr.co.uk.

Social Media 118

Social Media Trends Media YouTube 118

Cision

OCTOBER 29, 2015

Since many consumers block ads as a way of protecting their privacy, websites that readers trust and care about will have an advantage. Some software providers and consumers declare that ad blocking is a right, or at least close enough that it shouldn’t be stopped.

Trends 120

Trends Software Advertising Advertising 120

5W PR

FEBRUARY 1, 2025

Topics might include: Creating engaging posts Using hashtags effectively Building professional networks Managing privacy settings Timing posts for maximum impact Brand Voice and Messaging Employees need to understand the organization’s brand voice while maintaining their authentic tone.

Employee 88

Employee Social Media Reputation Guidelines 88

Agility PR Solutions

AUGUST 18, 2024

New research from tech consulting firm Searce shows an early but significant group of companies in the US and UK […] The post Big AI is here: Many businesses in the US and UK are upping their investments to $25 million this year, despite privacy and talent concerns appeared first on Agility PR Solutions.

Privacy 101

Privacy Groups Technology Company 101

Stephen Waddington

OCTOBER 14, 2020

Barriers to adoption Privacy of data and accuracy are two key reasons given for people not using voice. A third of all users say privacy concerns would prevent them from using voice-activated tech in the future. Younger age groups appear less concerned with privacy and are more worried with lack of accuracy.

Privacy 199

Privacy Retail Google Travel 199

Ronn Torossian

JUNE 1, 2018

Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. This comes after scandals about privacy and changes to the Facebook algorithm pushed a lot of digital marketers away from the channel in the first place.

Engineering 150

Engineering Facebook Privacy Marketing 150