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” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. June: Plan Around ProductLaunches. If you attend industry tradeshows or conferences, don’t keep what you learn under wraps.
If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech tradeshows. Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber.
When PR agency professionals plan a productlaunch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple productlaunch. Low-risk, high-reward. Go with it.
You have big news coming up, like a major company or productlaunch. Should you try to make a splash at the next major show? The press swarm around the big tech events, and it seems you can’t escape the related din during show time. A popular tradeshow is like a busy news day.
Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. However, the TNW article says most reporters cover tech (56%), business (15%), finance (9%) and science (9%).
For PR pros, Facebook Live is a terrific way to supplement a productlaunch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. The next time you launch a new product feature, add FB Live to your list of tactics.
One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B tradeshows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.
This includes staffing changes, productlaunches, expansions, partnerships and more. You will also want to determine if there are any upcoming events such as tradeshows, speaking engagements, or media interviews. Metrics and reporting. Establish how often you will report on progress towards goals.
Your company needs to be finalizing what big announcements, productlaunches, unveilings, etc. it will be making at the show … yes, right now. Beyond laying a foundation with media, it’s also vital to acknowledge the reality of CES for the reporters covering the show. But we’re already registered!
as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. June: Plan Around ProductLaunches. If you attend industry tradeshows or conferences, don’t keep what you learn under wraps.
Remember, reporters are busy people. In fact, 61% of reporters prefer pitches in the morning. Unfortunately, these reporters have an average of 300 emails waiting for them every day. For a productlaunch, consider distributing press releases one to two weeks in advance.
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