ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Sword and the Script

MAY 16, 2020

These three studies polled 3,000 journalists and their answers all center on relevance. Of all the media relations insights the best one is this: be relevant. I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. 17) Are PR pitches useful?

Survey 173

Survey Media Relations Pitching Media 173

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

NOVEMBER 22, 2016

Moreover, these studies mesh with my own experience in B2B. In other words, think about fans of news and trade publications in your vertical market. When I have a product launch, I like to use multimedia-rich press release for this segment. Look for those places on Facebook where people congregate for news.

B2B 60

B2B Facebook Marketing Advertising 60

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. To build an executive profile?

Conference 95

Conference Trade Shows How To B2B 95