Product Launch Tools Trade Shows 
Cision
DECEMBER 28, 2017
It’s a great tool to make sure that a valuable post doesn’t just sit on the shelf. June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. July: Leverage What You Learn.
Business Wire
FEBRUARY 2, 2018
You must identify why people use your product, what problem does it solve and how your community members can help each other succeed using your tools. For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a trade show floor and more.
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5W PR
JANUARY 31, 2024
Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.
Communications Conversations
APRIL 17, 2015
Livestreaming trade shows. Livestreaming product launches. For example, as with any new tool, on the corporate side there can be a resistance to try something out right away (contrary to what people think about the “shiny object syndrome”). Cool for kids and people who love tools like Snapchat.
Communications Conversations
APRIL 6, 2015
Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Or, on the B2B side, what about giving customers the chance to tour your manufacturing facility from a trade show floor 1,000 miles away?
Bianchi Biz Blog
JANUARY 21, 2021
Michael Scheuer, Senior Vice President Corporate Communications, sees the virtual exhibitor space as a tool that can be utilized to increase sales and attract new customers. “We Michael Scheuer. We offer the sales department a cutting-edge and high-quality presence. Freudenberg currently has eight requests for virtual event preparation.
Solo PR Pro
NOVEMBER 6, 2018
This includes staffing changes, product launches, expansions, partnerships and more. You will also want to determine if there are any upcoming events such as trade shows, speaking engagements, or media interviews. Ask about any upcoming news, or announcements that may have been in the works before you came on board.
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