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When companies plan communications for the year, they tend to time out major company announcements around tradeshows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. ProductLaunch. Timing is everything.
June: Plan Around ProductLaunches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.
Leverage the Surprise and Delight of Live Video Live video drives community engagement. Up to six times as many interactions as regular video. Facebook Live was designed to generate engagement while showing your audience your attention, in real time! A LOT of community engagement. Implementation Tip! Implementation Tip!
When companies plan communications for the year, they tend to time out major company announcements around tradeshows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . ProductLaunch . Timing is everything.
Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a tradeshow in Chicago. I think this video speaks for the impact it had on attendees. It happens via video. Storytelling happens in print.
Livestreaming tradeshows. Livestreaming productlaunches. Meerkat and Periscope use “ephemeral” video (I can never say that word). Note: Periscope does offer brands the chance to save a video for 24 hours. So, you take the video, You stream the video on Twitter. I’m excited.
According to Kleiner, a visitor enters a virtual lobby, which is designed based on Freudenberg’s familiar trade fair look. It contains large-scale images, video screens and colorfully lit tables. On a display board, the guest can see key topics, which can be a mix of downloadable product information, videos and 3D models.
With such a high concentration of news and innovation in one place, it’s no surprise that tradeshows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a tradeshow. Footage of a new product unveiling. Finalist or award shots.
Tradeshows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your tradeshow presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.
June: Plan Around ProductLaunches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.
Love them or hate them, conferences and tradeshows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech tradeshow, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. To build an executive profile?
Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a ProductLaunch Strategy? A productlaunch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.
The social platform for video-sharing was touted as the next big thing, until it wasn’t. Recently a client with a security device contemplated staging an assault or pickpocketing at a tradeshow to drum up attention for its product. Remember Vine? So it really pays to know where influencers are going next.
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