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The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Cision

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Product Launch. Campaign Launch. Timing is everything.

Company 222
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12 Months of Content Marketing For 2018

Cision

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that.

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Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Write social messaging and share it with your internal teams. Implementation Tip!

Facebook 181
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Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Sword and the Script

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. That means the vast majority of pitches they receive are not useful, which makes everyone’s job harder. 12) There’s a need for good pitches. 13) Most plan their stories in the near term. 14) Best day and time to pitch.

Survey 173
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The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Beyond PR

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Product Launch . Timing is everything.

Company 68
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10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

Take stabs at writing up the dream media results and crafting the headlines that would spell success. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. Do ask yourself “what would a journalist say?”

Airlines 120