5W PR
FEBRUARY 2, 2025
The ability to transport users into carefully crafted virtual environments or overlay digital content onto the physical world opens up unprecedented opportunities for brands to communicate their messages. These events often generate more media coverage than traditional launches due to their novelty and visual appeal.
ImPRessions - Crenshaw Communications
JANUARY 26, 2016
Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.
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Beyond PR
SEPTEMBER 21, 2016
If your product is “glitchy” or not working at 100 percent it can be a big turn off for attendees and prospects. Before focusing all of your pre-show marketing on a new product launch, work backwards and triple check your new product will be fully functioning for the show.
Bianchi Biz Blog
APRIL 25, 2024
The only event to bring together top executives from across the value chain – CPOs, OEMs, autonomous vehicles, transport operators, cities, battery manufacturers and utilities – MOVE provides an unparalleled opportunity to learn, innovate, partner and do business. 5 REASONS TO ATTEND MOVE: 1.
Bianchi Biz Blog
SEPTEMBER 7, 2021
Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. Any pet peeves with PR people?
Bianchi Biz Blog
AUGUST 15, 2024
Driving this opportunity is a continued level of attention focused on the evolution of mobility, with questions still swirling about EV adoption and infrastructure … along with strong interest in AI, dynamic and sustainable innovations, Intelligent Transportation Systems (ITS) and the ongoing progression of ADAS technology.
Bianchi Biz Blog
JULY 22, 2021
In addition, the transportation and vehicle technology exhibit area at CES will have a new home in 2022, moving to the brand new West Hall at the Las Vegas Convention Center. Your company needs to be finalizing what big announcements, product launches, unveilings, etc. But we’re already registered! you might think.
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