Beyond PR
NOVEMBER 9, 2016
But what about thought leadership content like blog posts and white papers? There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. Ask these five questions to help plan effective thought leadership content for your product launch.
Sword and the Script
AUGUST 4, 2015
White papers (true white papers). In the end the point is market education needs to begin long before a product launch. Or you wind up in huddle around a white board one-third of the way through the battle. * * *. Contributed articles. Thought leadership webinars. Sponsored content.
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5W PR
JUNE 3, 2024
Press release distribution Creating and circulating newsworthy press releases that announce product launches, partnerships, or industry insights to relevant media outlets. Media relations Forming connections with journalists, bloggers, and industry influencers to secure media coverage and thought leadership opportunities.
ImPRessions - Crenshaw Communications
DECEMBER 11, 2020
For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. A good content calendar is like a roadmap that helps a brand tell its story.
Sword and the Script
JANUARY 16, 2018
Campaigns in B2B marketing are common around product launches, where traditionally these include basics such as: a press release announcing the new product to the market. an email about announcing the new product to customers or prospect. a white paper that makes the case for solving a problem in a new way.
ImPRessions - Crenshaw Communications
FEBRUARY 11, 2016
For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher. Collaborate on ideas for written pieces.
Cision
APRIL 15, 2015
Get our free “Outside-the-Box Content Marketing for PR” white paper now! Here are some ideas: For product launch announcement, create product demo video. For company launch, take a tour of your facilities. Use colors that complement your brand’s colors. Use simplistic imagery.
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