Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

Onclusive

JULY 27, 2021

The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important.

Public Affairs 195

Public Affairs Viral Government Policies 195

PRSay

JANUARY 6, 2021

A public affairs officer for the Army did not heed this advice and took a tone-deaf approach in posting about COVID-19, using emojis when referencing death and a racial slur that joked about eating bats (in reference to a disproven theory for how the virus started). Awe is the second most viral emotion.

Communications 199

Communications Viral Fashion Public Affairs 199

Cision

MARCH 30, 2016

Given my background and our legislative successes, I feel like we are in a unique position to expand our public affairs practice. . You’ve worked with a number of public affairs organizations. With so many people today getting their news from social media, it is the best way to reach people and get stories to go viral.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Beyond PR

NOVEMBER 30, 2016

Knowing when to launch a product or marketing campaign can improve lead conversion and social virality. James Rubec, Cision Content Strategist, is a content marketer, researcher and brand journalist who for the past year with Cision has told data stories about global news events, public affairs and what motivates people to take action.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

The Stalwart Blog

APRIL 26, 2020

I started actually as a Navy officer, turned Navy public affairs officer. Phone videos become viral, whether it’s legitimate or not. I think that needs to be understood by every single business owner, executive, and person who is in the public eye. Dave Oates: Sure.

Crisis 78

Crisis Local Facebook Social Media 78

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Hyundai’s PR bonanza for the audacious stunt included coverage from Time magazine to ABC-TV News. AdWeek praised the spot as “a sweet and pretty otherworldly stunt.” Did they cross them? I don’t think so.”. Source: Global News ).

Film 48

Film Marketing YouTube Advertising 48