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A Former Public Affairs Officer for the U.S. Marine Corps on Why He Pursued His APR

PRSay

Marine Corps public affairs conference in New Orleans in 2011. I sat in the audience of roughly 200 Marine Corps public affairs officers and observed a debate on the value of sending them to a newly-formed, yearlong master’s degree program in communications, and if having the APR really added credibility.

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Prove Your Communications’ Value With AMEC’s Integrated Evaluation Framework [Webinar]

Cision

Cision, TD Bank and Newmont Mining will show how to apply AMEC’s new framework to campaigns during the free webinar Measuring the Value of an Integrated Communications Strategy. Before tuning into the webinar on Wednesday, September 21 at 12 p.m. ET, get a sneak-peek into how the tool works.

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Why You Should Consider Hiring Military Service Members and Veterans in Your Organization

PRSay

Our efforts include professional development webinars, group membership discounts, supporting the APR+M and sharing Silver Anvil Case studies with military officers at the Defense Information School. Navy broadcast journalist, retired VA Public Affairs Officer, and owner of Paula Pedene and Associates.

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Leading With Ethics During COVID-19

PRSay

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. We provided weekly training sessions to ensure that public affairs officers could hone their skills. This year’s theme is “Doing the Right Thing.”

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IABC Webinar Recap: The 2020 JOTW Communication Survey Review

Sword and the Script

The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar. You can check out forthcoming (and past) webinars by the Heritage Region here. We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. No registration is required.

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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. There are several ways we can improve our business and industry expertise: Take advantage of free PRSA webinars. Pursue the APR.

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6 Simple Rules for Email Pitches

Cision

Forbes Communications Council, a group of communications, PR, public affairs & media relations executives echo this sentiment : “To break through the volume of emails reporters receive, you need to know them inside and out. View our on-demand webinar “Media Relations Hacks: Getting Your Share of Media Coverage.”

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