Onclusive

APRIL 26, 2021

Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic. As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage.

Case Study 195

Case Study Publicity Television Branding 195

Cision

JUNE 7, 2017

I’ve never purchased a keyword nor have I done anything other than organic growth through free publicity. In 2012, I responded to a query that said, “Do you have a product you want to take to the next level (national television).” Christina Daves is a do-it-yourself publicity expert.

Google 319

Google Reputation How To Television 319

Buchanan PR

MARCH 11, 2025

In communications, public relations, and journalism, women have played a pivotal role in shaping narratives, amplifying voices, and driving meaningful conversations. As a woman-owned business, Buchanan Public Relations is proud to recognize and honor the trailblazing women who have paved the way for the next generation of industry leaders.

Journalism 55

Journalism Publicity Communications Public Affairs 55

PRSay

JULY 1, 2022

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.

Handbook 191

Handbook Publicity Newspapers Television 191

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With publicity, someone else is using you and your expertise as the authority and that gives it more credibility. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

NOVEMBER 3, 2021

In today’s day and age of the internet and access to just about anyone, it’s easy to develop public relations skills and become your own publicist (or have someone on your team do it). Do the same for Realtor Magazine or any other real estate publications and see what they are using for hooks. Develop the skills and do it yourself.

Real Estate 130

Real Estate Publicity Television Newspapers 130

PR for Anyone

FEBRUARY 28, 2020

This week I want to talk about why you want to get publicity. You want publicity for SEO – search engine optimization. So when you get publicity on a high ranking site or a television program that’s broadcast and they put those […].

SEO 130

SEO Publicity Television Engineering 130

PR for Anyone

AUGUST 17, 2021

I’ve seen multiple stories on television with experts talking about what TikTok is talking about. If millions are paying attention to this topic on TikTok then a television station’s viewers are likely to be interested in that topic as well. Anyone can get publicity! You don’t need to reinvent the wheel.

Trends 246

Trends Television Exercises Pitching 246

PRSay

DECEMBER 9, 2019

A massive amount of planning goes into each film and television show, and the principles can be applied to your work as well. For the film and television industry, timing is everything. Trailers, promo photos and other pre-launch content appear far before the final product makes its way to your television or local theater.

Film 147

Film Publicity Television Local 147

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 167

Publicity Social Media Television Big Data 167

PR for Anyone

SEPTEMBER 10, 2020

The very first thing you should consider in your public relations plan is providing value to the journalist. It's Christina Daves with this week’s Free Publicity Friday PR Tip. If it's for television, they're writing the television copy. Journalists are overworked now and carry many roles. Get to know a journalist’s work.

Publicity 130

Publicity Television Pitching Resources 130

Deirdre Breakenridge

APRIL 23, 2019

Media relations interests me because of the relationships I have personally had with public relations professionals. I had never stopped to think about the objectives and intentions on a public relations specialist’s end. Whether it is a newspaper, magazine, television channel, online publication, etc.,

Infographics 299

Infographics Journalism Television Education 299

PR for Anyone

AUGUST 13, 2020

You only get one first time at a television station. Every single interview I have done on television I have come early, prepared, and did a great segment for them. It’s very easy to become friends with the people there and that relationship goes a long way in your future career as a guest expert on television. Don’t blow it!

Television 189

Television How To Case Study YouTube 189

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

Technology 266

Technology Television Web Social Media 266

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. In what other publication will you find a section called “ WTF Ad Tech? ”

Advertising 322

Advertising Advertising Privacy Television 322

PR for Anyone

AUGUST 11, 2021

My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. Anyone can get publicity! PR FOR ANYONE.

Pitching 223

Pitching Media Television How To 223

PR for Anyone

OCTOBER 1, 2020

In the world of public relations and communications, one big PR tip is to have a list of potential interview questions for the media to ask you about your industry. Now with most interviews, even television, being virtual, it’s a good idea to prepare how an interview might go and have those questions ready. It's a 10-day challenge.

Interviews 130

Interviews Publicity Communications Television 130

PRSay

OCTOBER 15, 2024

I realized how incredibly important it was to inform the public,” he said. That’s how I realized how important local news was,” Benitez said, adding that he knew there was a future for him in television, sharing the news and telling stories.

Storytelling 140

Storytelling Local Transportation Television 140

Cision

MAY 2, 2017

Sweeten your marketing plan by adding in free publicity. You’re growing your visibility with social media and now by adding in free publicity, you’re making it all happen much faster and to a larger audience. Ask Google, “who writes about [your topic] at [name of publication].” PR = Jelly. Now for the jelly. Start locally.

Social Media 167

Social Media Media Local Pitching 167

PR for Anyone

OCTOBER 14, 2021

Have you ever considered using public relations as a lead generating tool? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

Tools 130

Tools How To Publicity Interviews 130

Agility PR Solutions

OCTOBER 13, 2021

The field of public relations is a constantly-evolving one that is influenced by changes in technology, television and radio. Social media is another major influence in the PR landscape, and one that has revolutionized the field, opening it up to new channels of communication between PR professionals and target audiences.

Television 186

Television Radio Social Media Technology 186

5W PR

NOVEMBER 29, 2024

The delicate balance between promoting products while ensuring public health and safety has led to stringent guidelines and restrictions. By prioritizing public health and safety, alcohol advertisers can contribute to a more responsible and sustainable industry. Alcohol advertising presents a unique set of challenges and opportunities.

Advertising 78

Advertising Advertising Guidelines Television 78

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.” PR FOR ANYONE.

Advertising 130

Advertising Advertising Publicity Video 130

ImPRessions - Crenshaw Communications

MAY 10, 2021

A study found that 76% of Americans trust local television news, – a confidence level that’s over 20% higher than trust in national news. Don’t pitch too many reporters at the same publication. It’s easy to become over-eager and blast out emails on the same topic to multiple reporters at a publication.

Local 292

Local How To Newspapers Pitching 292

PR for Anyone

DECEMBER 7, 2021

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. Who writes about your industry for this publication. Are you next? PR FOR ANYONE.

Publicity 130

Publicity Video Pitching System 130

Agility PR Solutions

JULY 11, 2024

That’s because despite the best efforts of NBCU, which will televise the Olympics […] The post How to gain global publicity without spending mega-millions to become an Olympics sponsor appeared first on Agility PR Solutions.

Television 100

Television Publicity How To Sports 100

Cision

MAY 23, 2016

1 television program on TV (“I Love Lucy”) averaged 68 percent of all households watching the show every week. 1 television program on TV (“The Cosby Show”) averaged 38 percent of all households. 1 television program on TV (“CSI”) averaged 12 percent of all households. Media diversification.

Communications 206

Communications Television Transportation Study 206

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? Photo by Foto Sushi on Unsplash. To manage a corporate transition.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Showing your purpose in a way that’s clear, transparent and sincere will resonate.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” Greater reach .

Advertising 334

Advertising Advertising B2B SEO 334

PRSay

APRIL 10, 2023

For several years, I wanted to pursue my Accreditation in Public Relations (APR). I would not have been able to attain my APR without the incredible support of my PRSA mentors, the PRSA staff and my leadership in the public affairs department at State Farm. Life is going to throw you curves. But that does not mean you will strike out.

Publicity 121

Publicity Public Affairs Nonprofit Television 121

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Recent Guests: David Blaine (Magician), Marco Canora ( chef, restaurateur and television personality), Debbie Millman (Author, Designer, Host of Design Matters podcast). Tim gives his guest scenarios where things go awry and asks them how they, as an entrepreneur, would successfully get themselves out of that situation.

Agency 401

Agency Interviews Education Television 401

Ronn Torossian

MARCH 27, 2018

To learn about a new product, a client would have to see it on television, or advertised on a magazine. Around ten years ago, most customers went to one or two websites when they wanted to find out about a product, then they would consider whether they wanted to buy that product in person, or risk purchasing something online.

Marketing 210

Marketing Television Advertising Advertising 210

PR for Anyone

SEPTEMBER 29, 2021

” People know the power of television and they see me there regularly and they want to know how they can be that expert. The most important thing to remember is that television is visual. People are watching television and they need to see things. Anyone can get publicity! PR FOR ANYONE. It really is PR for ANYONE.

Pitching 130

Pitching Television Interviews Video 130

Agility PR Solutions

AUGUST 8, 2022

The television realm remains an indispensable component of our society. There are often moments when my clients have an immediate need to get information out to the community, and the most effective means to do that is often by contacting media outlets and broadcasting directly on television. The post 3,2,1… Action!

Television 170

Television Community Industry Media 170

PR for Anyone

MAY 7, 2020

Television stations are still hosting interviews with experts who are home. In this week’s Free Publicity Friday PR Tip, I show you how I’ve set up my living room for the interviews I’ve been doing. This makes you valuable to a television reporter. It's Christina Daves with your Free Publicity Friday PR Tip.

Interviews 173

Interviews Television Film Report 173

PRSay

DECEMBER 13, 2018

Television remains the most popular way Americans receive news, though its use has fallen since 2016. adults, compared to 49 percent for television. Among respondents 65 and up, 81 percent often see news on television — compared to 65 percent of those 50–64 years old, 36 percent of those 30–49 and 16 percent of those 18–29.

Print 149

Print Newspapers Social Media Television 149