Business Wire

JANUARY 19, 2022

In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers.

Trade Shows 298

Trade Shows Blogging Writing Report 298

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show. Talk to Us!

Trade Shows 99

Trade Shows B2B Conference Marketing 99

Agility PR Solutions

MARCH 3, 2019

The post How beauty brands can cut through trade show noise appeared first on Agility PR Solutions. Natural hair and pink hair, skin tone and 90’s glitter, ingestible beauty and high tech devices are all trending. Influencers are becoming brand owners, and cosmetic giants are siphoning […].

Trade Shows 98

Trade Shows Brand Branding Trends 98

Axia PR

DECEMBER 13, 2017

With the new year right around the corner and trade shows filling the calendar, the question of how to best convey your company’s message to the media might be starting to shadow your thoughts. Before that shadow becomes a looming, cantankerous beast, tackle it to dispel the darkness and enlighten everyone with your message.

Trade Shows 90

Trade Shows Media How To Publicity 90

Agility PR Solutions

FEBRUARY 20, 2020

While digital marketing is hugely important to the majority of modern businesses, being able to meet with prospective clients at events like trade shows is still an incredibly effective marketing tactic. The post 7 tips for marketing your company effectively at trade shows appeared first on Agility PR Solutions.

Trade Shows 85

Trade Shows Company Marketing Meeting 85

Bianchi Biz Blog

OCTOBER 21, 2024

Now in its 14 th year – and retaining its status as North America’s largest advanced battery event – the show welcomed attendees for the first time at Huntington Place in downtown Detroit, having outgrown its previous location at the Novi Suburban Showplace.

Automotive 92

Automotive Trade Shows Mobile System 92

Business Wire

DECEMBER 17, 2019

If you are in charge of trade show publicity, these tips are a great way to maximize your presence at any show. At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc.

Trade Shows 196

Trade Shows Pitching How To Meeting 196

Agility PR Solutions

AUGUST 5, 2020

The post More than half of tech companies may pass on 2021 trade show circuit appeared first on Agility PR Solutions. The agency’s new study, Marketing in a Post-COVID World, found that 49 percent of respondents said their companies are unsure whether or not they will […].

Trade Shows 78

Trade Shows Company Crisis Study 78

Agility PR Solutions

MARCH 23, 2023

The firm’s newly released research report, 2023 Exhibitor Data: Research Findings, from survey research conducted by A2Z Events, presents […] The post What’s in store for trade show and event marketers in 2023? New research takes a deep dive appeared first on Agility PR Solutions.

Trade Shows 78

Trade Shows Nonprofit Marketing Survey 78

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

Axia PR

MAY 5, 2017

4 ways to ensure a successful trade show. Having an exhibit in a trade show can enhance your company’s lead generation, increase brand awareness and reinforce customer relationships.

Trade Shows 48

Trade Shows Travel Brand Branding 48

Konnect Agency

MARCH 15, 2023

With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.

Trade Shows 52

Trade Shows Trends Meeting Agency 52

Landis PR

NOVEMBER 21, 2022

Trade shows, in all their schmoozy glory, were major casualties. CES (Consumer Electronics Show), the world’s biggest trade show, is making a heady comeback, complete with giant exhibit floors and all the glitz and glamour that Las Vegas can muster. Now, every moment on the show floor needs to count.

Trade Shows 52

Trade Shows Automotive Travel Mobile 52

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? Photo by Foto Sushi on Unsplash. To launch a key product.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Axia PR

JULY 14, 2017

How to get publicity and build connections with media. A trade show is a great opportunity to engage with your target audiences, such as your potential customers and clients, sponsors and investors and media representatives. Trade shows allow you to meet journalists personally.

Trade Shows 48

Trade Shows Media Meeting Publicity 48

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. Thought leadership can very easily go hand-in-hand with press releases and media placement, bringing together three main elements of PR programs.

Leadership 295

Leadership Industry Conference Trade Shows 295

ImPRessions - Crenshaw Communications

APRIL 3, 2020

SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and trade shows for sponsorships and speaking opportunities to gain customer and media visibility.

Conference 284

Conference How To Trade Shows Leadership 284

5W PR

AUGUST 31, 2017

5W secured over 300 members of the press from leading trade and consumer outlets including The New York Times, WWD, Today Show, ELLE, Town & Country – the list goes on. The show concluded with TRADE INDIE on Aug. Following CONNECT INDIE, a press preview was held on Aug. 23 at Skylight Clarkson Sq.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

The Hoyt Organization

FEBRUARY 13, 2025

Seizing the Opportunity How do you capitalize on the signing of a landmark trade agreement between the United States and Peru just weeks before one of the worlds largest mining trade shows? With this important development, PROMPER was preparing to exhibit at MINExpo, the mining industrys premier trade show in Las Vegas.

Trade Shows 52

Trade Shows Energy Tourism International 52

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects.

B2B 178

B2B Trade Shows Leadership Conference 178

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021.

Conference 310

Conference Trade Shows Technology Video 310

Remote PR Jobs

JULY 19, 2024

Finding clients in need of public relations (PR) services can be a strategic and multifaceted process. Trade Shows: These e vents where businesses showcase their products or services may offer an opportunity to connect directly with individuals or organizations in need of PR services to promote their brand and manage media relations.

Case Study 227

Case Study Conference Local Trade Shows 227

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends.

Trends 119

Trends Publicity Communications Marketing 119

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. Here is a mix of ways to find public speaking opportunities and online ones.

Publicity 100

Publicity Trade Shows Google Twitter 100

ImPRessions - Crenshaw Communications

MARCH 27, 2018

It will come as no surprise to those of us in public relations that 205 million people in the U.S. attend conventions, conferences, and trade shows each year. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers. Don’t hold out for the keynote. .

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Beyond PR

MARCH 30, 2016

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses.

Trade Shows 40

Trade Shows Marketing Hotels Travel 40

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. Avoid the tension by asking these four questions before unveiling a product at your next trade show. Will the product be ready for show time?

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

The Hoffman Agency

FEBRUARY 17, 2020

Nor do I remember much about the show (strapline: ‘The Foundations to your Facilities’, I’d imagine) apart from having a discussion with a guy selling paper towels, who was keen to tell me how much more hygienic they were than hot air hand-dryers which were only good for spreading germs …. The post Has the trade show had its day (at last)?

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

ImPRessions - Crenshaw Communications

MAY 3, 2018

While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment. An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement. PR can shine beat in B2B tech. People don’t want the hard sell.

Advertising 178

Advertising Advertising B2B Trade Shows 178

5W PR

DECEMBER 18, 2019

If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. Press Releases. Giveaways and Product Samples.

Strategy 133

Strategy Marketing Trade Shows Video 133

Remote PR Jobs

SEPTEMBER 25, 2023

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. The fact that a journalist has agreed to check out a product you have, visit your booth at a trade show, or conduct an interview, means they already have you in mind.

Technology 100

Technology Publicity Pitching Trade Shows 100

Bad Pitch Blog

SEPTEMBER 24, 2007

1) Charlotte Observer business section pitching tips The Publicity Hound So many editors take the time to give tips like this, have you tried searching for pitch tips on your top outlets and editors? 5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included.

Trade Shows 40

Trade Shows Pitching Local Web 40

Flack's Revenge

MARCH 23, 2015

So, why not ditch the Go Big or Go Home bravado, and ask the following questions before betting big on a trade show Hail Mary? A popular trade show is like a busy news day. Read this Before Launching at a Show appeared first on. Events Marketing PR PR Tech Public Relations Reading Files launch MWC SxSW tech PR'

Trade Shows 120

Trade Shows Mobile Product Launch Conference 120

Polaris

DECEMBER 30, 2014

Have a conference, trade show, or other special event to promote? These platforms allow you to showcase photos and video from previous events, highlight the event location’s city, promote the event’s suppliers, partners, and speakers, and share images from other publications on the topic of your event, as well as white papers.

Pinterest 196

Pinterest Instagram Brand Branding 196

5W PR

SEPTEMBER 27, 2017

Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. Their Publications. This can open the door to other publications worth targeting that you might not have been aware of. That can happen at a trade show, conference or networking event targeting a particular niche.

Report 120

Report Pitching Trade Shows Newspapers 120

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. Thought leadership can very easily go hand-in-hand with press releases and media placement, bringing together three main elements of PR programs.

Leadership 170

Leadership Industry Conference Trade Shows 170