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Importance of PR in Today's Uncertain World

PR for Anyone

to retail to small business, big business, even Wall Street. Most radio stations are equipped for call-in guests so start looking at radio as a means of gaining media exposure. Right now, every single industry is being affected by Covid-19 (coronavirus). For business media, this is really all they are covering right now.

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10 Podcasts PR Pros Should Listen To

ImPRessions - Crenshaw Communications

This weekly podcast hosted by New York Public Radio explores how the media is made, examines threats to free speech and unravels hidden agendas in major news stories. Check out our list of top advertising and retail podcasts too! Each episode features a PR pro from a known agency. On the Media. What are your must-listen podcasts?

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Guitar Center: Content Marketing and Storytelling at Their Best

Polaris

Guitar Center is the largest retailer of guitars, amplifiers, drums, keyboards and lighting equipment in the United States. billion company that manages several retail brands, including Musician’s Friend and Guitar Center. Host Harcourt is best known as a former radio music director and on-air personality in Santa Monica.

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How to Create Better Facebook Live Videos

Cision

Facebook identifies three categories of tools that are initially integrated into Facebook Live: Consumer Friendly Cameras (mobile device cameras) • Samsung Gear 360 – Retail $349.99 • Giroptic IO – Retail $249.99 • Insta360 – Nano (iOS) retail $199, Air (Android) Retail $129.99 • ALLie Camera – Retail $499.00

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Meet the Podcaster: Carl Anthony, Managing Editor of Automoblog & Host and Producer of the AutoVision News Radio podcast.

Bianchi Biz Blog

I am the managing editor of Automoblog and the host and producer of the AutoVision News Radio podcast. Others have shared how to launch successful DEI programs in automotive retail or interpret studies that have revealed specific traffic data points and how such findings can be leveraged to create safer roadways.

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Why Mobile Content Strategy is Important to PR

The Proactive Report

In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago.

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4 Keys to Distributing Public Service Announcements

Cision

Consider ages, occupations, hobbies, interests, leisure pursuits, entertainment preferences, retail destinations and more. You may also develop audio versions for local and national radio. Try to envision the audience of a PSA in terms of a fully fleshed out, three-dimensional persona. How are PSAs Best Distributed?

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