Remove Radio Remove Retail Remove Television
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Importance of PR in Today's Uncertain World

PR for Anyone

to retail to small business, big business, even Wall Street. I’ll still do television segments (as long as the stations take outside guests). Most radio stations are equipped for call-in guests so start looking at radio as a means of gaining media exposure. It will just be less in-person events and more online ones.

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4 Keys to Distributing Public Service Announcements

Cision

In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case. Consider ages, occupations, hobbies, interests, leisure pursuits, entertainment preferences, retail destinations and more.

Publicity 224
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How to Improve Your Social Media Targeting

Cision

Movies and television. Music and radio. Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics). Family and parenting. Food and drink. Hobbies and interests. Home and garden. Law, government, and politics. Life stages. Personal finance. Style and fashion.

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Faces & Markets of PRGN: India – Where Diversity Meets Dynamic Growth

Bianchi Biz Blog

Consumer communication is now disseminated via multiple channels, incorporating platforms like social media (mainly Facebook, Instagram, and X for consumers, and LinkedIn for business), television and radio, podcasts, email, online reviews and ratings, print media, and out-of-home.

Meeting 90
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Voice assistants: what you need to know for marketing and public relations

Stephen Waddington

Voice assistants can be used to serve media much like any other computing device, or indeed a radio or television. It’s accessible in a bite-sized flash format, and long form such a podcasts and radio shows. Finally, there’s the retail opportunity. Therein lies an advertising opportunity.

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6 Reasons Why Every Company Should Work With Influencers

5W PR

So using an influencer who has followers that primarily fit the same description as those you believe will be the most likely to purchase your brand means that unlike a magazine, radio, or television ad, you target the group most likely to buy from you. So you don’t waste your resources on those who are not going to be customers.

Company 88
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4 Keys to Distributing Public Service Announcements

Beyond PR

In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case. Consider ages, occupations, hobbies, interests, leisure pursuits, entertainment preferences, retail destinations and more.