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That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important tradeshow – CES ®. AUTOMOTIVE SHOW INSIDE A TECH SHOW CES was launched more than 50 years ago as the Consumer Electronics Show. Exhausting. Career-making or breaking.
And this show – which still lays claim to the title of the largest and most important business-to-business tradeshow on Earth – appears ready to resume this role after its COVID-induced hiatus. 839,000+ mentions of CES2020 across socialmedia platforms. 839,000+ mentions of CES2020 across socialmedia platforms.
For example, you might want to announce an upcoming tradeshow or conference. Then, start developing a media list. Socialmedia influencers. Radioshows. Share on Social. Use socialmedia to expand your reach. billion people use socialmedia around the world.
And this show – which contends as the largest business-to-business tradeshow on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. 6,517 media members from 79 countries.
A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and socialmedia (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Wait, what is earned media? Unpaid search engine traffic.
While we might typically think of an influencer as someone with a large following, the profile of an influential individual has expanded beyond socialmedia and can also include people of prominence, like a doctor, dietitian, or athlete. How an Influencer Marketing Agency can Maximize Your Impact, Budget, and ROI.
While we might typically think of an influencer as someone with a large following, the profile of an influential individual has expanded beyond socialmedia and can also include people of prominence, like a doctor, dietitian, or athlete. How an Influencer Marketing Agency can Maximize Your Impact, Budget, and ROI.
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