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Alternative Modes of Transportation. During the quarantine, many forms of public transportation were shut down leaving people to find other methods to get around. Early on, TV stations started recommending bicycles as a safer alternative to public transportation and great leisure activity that adhered to social distancing guidelines.
Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. Any pet peeves with PR people?
Maxim: Good afternoon, Radio “Focus”. I had a lot of opponents at the time who said "no, it's an evolution, we had newspaper, then radio, then TV, now we have Facebook, we have Instagram". And this is really a revolution with a capital R for me. Host: Thank you very much.
When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Plus, travel and transportation can be expensive. “ Needless to say, it’s all a bit overwhelming. “A Your brand leaders, spokespeople and on-air talent have limited time.
To me, Disney was all about the many characters on television — thanks to video tapes and residing in storybooks where I would begin to dream about singing like Ariel, finding my Prince Charming like Cinderella or saving my nation like Mulan.
This obsession with newspaper, radio and television coverage – earned media – is a rabbit hole we disappeared down in the 1950s. The PR professional of the future will know this and practice this. She will be media neutral. Good public relations has never, ever been just about media relations.
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