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How to Pitch Editors – Creating an Annual Pitching Calendar for Real Estate Agents

PR for Anyone

If you are pitching national publications, you have to submit 4 months in advance, regional is 2 months, and local newspapers and television are two weeks unless it’s breaking news. Remember to think of what matters in real estate during the general season and then be more specific month-to-month.

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Communications Needed to Navigate the Real Estate Commission Crisis

David PR Group

Within the residential real estate industry, a pivotal shift is underway, one that could redefine the landscape of buying and selling homes in the United States. For a more detailed explanation, I suggest reading a great article by real estate reporter, and friend of mine, Jeff Ostrowski and his colleague at Bankrate here.)

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Public Relations Skills

PR for Anyone

As a real estate agent, it’s important to be the “famous” agent in your community. The media is going to use someone as their real estate expert, so let it be you. By incorporating this type of visibility into your day-to-day plan, it will help you grow your real estate business. It’s Google.

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Growing Your Email List

PR for Anyone

I’ve worked with thousands of real estate agents and I still see on most websites a box that says “Sign up for my newsletter” or “Join my list” or “Subscribe.” Not many people want a newsletter about a real estate agent. Your list is yours and those people are all warm leads. That is why you want to grow your email list.

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Importance of PR in Today's Uncertain World

PR for Anyone

Here are some successful pitch ideas we used this past week that elicited immediate response from journalists: 1) Real estate – when the Fed dropped interest rates, it crushed the stock market but proved incredibly valuable to the real estate market (NBC). It will just be less in-person events and more online ones.

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What to Pitch the Media in Spring

PR for Anyone

This is one of my favorite times to pitch television. This is what I tell everybody – all of my clients – every single person watching this video has a story to pitch television related to graduates. If you’re a real estate agent – what does that college graduate need to do to prepare to buy a house someday?

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Using Social Media to Get PR

PR for Anyone

Successful PR Topic : How using the number of homes staged in area was directly related to the booming real estate market. The reporter put out an urgent request on Twitter for a real estate agent with a home for sale in that area to use for his segment. This instantly caused home prices to rise in the area.