ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Brand Branding Marketing 177

Cision

MAY 11, 2017

Social media—or shared media as we refer to it in the PESO model —is increasingly becoming your most important brand communications channel. A lot of times, there’s not much that’s social about what’s going on in social media. Five Easy Ways to Put the Social Back in Social Media.

Publicity 305

Publicity How To Social Media Video 305

5W PR

NOVEMBER 22, 2024

Tracking media coverage helps identify trends, measure the impact of media relations efforts, and pinpoint areas for improvement. Lastly, brands should leverage social media to the best of their abilities. There’s audience reach, which is the total number of people exposed to the media coverage.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Onclusive

AUGUST 3, 2020

It requires the highest degree of discipline, patience, and situational observation, but once mastered, these techniques (referred to as waza ? 2) Don’t just track the placements, measure which articles are trending on social media. The same waza can be applied to public relations.

Media 397

Media Pinterest Measurement Energy 397

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. it posted beneath a clip of Heard referring to online harassment she’d endured on the platform. To its credit, the social media manager for Duolingo posted a heartfelt apology. Don’t over-delegate social content.

Construction 385

Construction Social Media Crisis Reputation 385

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Cision

SEPTEMBER 21, 2015

For some people, the thought that you might outsource your social media is blasphemous. After all, social media is an extension of our personal and professional selves. Amazon uses an autoresponder on their @amazonhelp Twitter account to refer people to an actual customer service agent for appropriate support.

Social Media 120

Social Media Customer Service Media Resources 120

PRSay

JANUARY 16, 2025

With this language in mind, I was perturbed to see the articles lede and related social media posts describe Baldoni’s publicist as a crisis public relations expert and her work as crisis PR. That is as far from public relations as you can get.

Ethics 146

Ethics Publicity Crisis Film 146

Cision

JULY 6, 2015

Small talk is an essential part of our social interactions. But what about social media? Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether.

Social Media 120

Social Media Media Wikipedia Tools 120

Cision

AUGUST 10, 2015

While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement. Want to learn how to turn your employees into brand advocates on social media?

Training 120

Training Employee Social Media Company 120

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening. Social media has sped up the way we communicate, including how we write.

Social Media 120

Social Media Media Employee Reputation 120

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Remote PR Jobs

JULY 19, 2024

Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you. Strategies: Referral Programs: Offer incentives to current clients or industry peers for referring new clients to you.

Case Study 227

Case Study Conference Local Trade Shows 227

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Cision

JULY 7, 2015

With the rise of social media, and things like Periscope, there is a lot more user-generated content,” says Chris Lucas, VP of marketing at Formstack. “It Disclosures in video descriptions are not enough – now influencers must start videos by stating their affiliation with a brand and reference it throughout the video.

Guidelines 120

Guidelines Social Media Brand Branding 120

ImPRessions - Crenshaw Communications

JULY 1, 2020

It’s also helpful to reference a recent article or a social media post by the reporter if it’s relevant. If you have a relationship with the reporter, you may want to include a more casual note before your pitch or make the overall tone of the pitch less formal, but avoid being overly familiar. .

Pitching 380

Pitching Writing How To Report 380

5W PR

APRIL 2, 2025

Social media influencers now play a central role in helping fintech brands build credibility and connect with younger audiences who might otherwise tune out financial services messaging. Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve.

Marketing 78

Marketing Financial Case Study Education 78

Burrelles Fresh Ideas

MAY 14, 2024

Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Why is Social Media Accessibility Important? Many of them face serious challenges accessing social media.

Social Media 93

Social Media Media Video SEO 93

Melissa Agnes

MAY 22, 2014

A good response flow chart will: Provide your team with a visual reference to help them assess any given situation. In order to use it effectively, you will also need the following (but hey, you should already have this stuff detailed out if you’re currently active on social media – and even if you aren’t!):

Crisis Management 273

Crisis Management Infographics Crisis Guidelines 273

Ronn Torossian

MARCH 30, 2020

It refers to a raft of content marketing, social media, digital marketing […]. Public relations professionals perform any number of vital roles within an organization, but there is one area in particular in which PR skills are essential: narrative development. The post A Guide to Narrative Driven PR appeared first on.

Content Marketing 195

Content Marketing Social Media Industry Marketing 195

Deirdre Breakenridge

FEBRUARY 15, 2017

Joining us as our special guests and co-hosts will be Jess Ostroff, CEO and Director of Calm at Don’t Panic Management, Laura Petrolino, Chief Client Officer at Arment Dietrich and Joe Colon, Social Media Manager at Atlantic Health System. She is sometimes referred to as “iJess” due to her omnipresence and saver of all sanities.

Twitter 281

Twitter System Community Healthcare 281

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media & Content Strategy.

Training 370

Training Media Training Crisis Communications Reputation 370

Axia PR

JUNE 27, 2023

Find out why your business needs a strong social media presence for corporate communications and reputation management. The digital age has led to social media becoming an integral part of corporate communications and reputation management. Social media often gets referred to as “shared media,” and for good reason.

Social Media 87

Social Media Reputation Communications Company 87

Deirdre Breakenridge

OCTOBER 21, 2019

Mention any reference materials such as books or albums while discussing the topic? Record a few snippets of the show on your phone and post it to your social media or website. If you have any other Pearson Podcast connections, be sure to connect with me on social media so we can compare notes!

Social Media 268

Social Media Film Construction Television 268

Agility PR Solutions

JUNE 8, 2021

The consequences for mismanaging communications during an unfortunate situation can cost companies millions, employees their careers, and even ostracization from social media. That […]. The post Avoid ‘Cancel Culture’ with this crisis PR checklist appeared first on Agility PR Solutions.

Crisis 170

Crisis Travel Employee Social Media 170

5W PR

APRIL 10, 2025

The regulations also extend to digital communications, including websites, social media, and virtual events. A 2022 survey by the Professional Services Council found that 82% of defense contractors cited export control compliance as one of their top regulatory challenges.

Technology 78

Technology Communications Training Education 78

Prowly

APRIL 10, 2025

In recent years, the term "brand visibility" has become associated exclusively with social media presence. Brand visibility is the total public presence of a brand, all across online and offline media, social media platforms, search engine results pages, and any place your (potential) clients are. Let's find out.

Brand 104

Brand Branding How To Measurement 104

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Photo by S O C I A L. by keeping content fresh, fun and culturally relevant.

Social Media 91

Social Media Trends Viral Media 91

5W PR

NOVEMBER 18, 2024

Loyalty and Rewards Programs Loyalty and rewards programs can incentivize customers to continue using the product and refer others. Create a loyalty program with multiple tiers that offer increasing benefits as customers spend more or refer others.

Marketing 78

Marketing Knowledge Base Case Study Community 78

5W PR

FEBRUARY 9, 2025

Social media platforms serve as powerful PR channels when used strategically. LinkedIn’s publishing platform gives founders a free outlet for thought leadership content that can catch media attention. Many journalists now prefer to be pitched through social media rather than email.

Strategy 78

Strategy Case Study Pitching Measurement 78

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Though the terms can be used interchangeably, they refer to different things.

Advertising 334

Advertising Advertising B2B SEO 334

Cision

OCTOBER 5, 2016

This simply refers to content (text, photos, videos, whatever) that promotes a brand. It instantly became more than just a game and evolved into a way to connect with people and offer real-time promotions they wanted to take advantage of. Branded Content Creators Note Important Facebook Changes.

Trends 319

Trends Content Marketing Brand Branding 319

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising.

Interviews 284

Interviews Radio Small Business Pitching 284

Prowly

DECEMBER 6, 2024

What is a media impression? Defining reach and impressions Media impressions refer to the total number of times content is displayed on users' screens, with no regard to if it is viewed by the same user multiple times. To show it in an example, lets answer two questions: What is reach in social media ?

Media 104

Media Measurement SEO Instagram 104

ImPRessions - Crenshaw Communications

JUNE 8, 2021

Are you a strong writer, social media whiz or maybe have a special touch when it comes to media relations? After hearing next steps, maybe offer writing samples or additional references to help speed the decision. It’s also a fast way to learn your own strengths and preferences. If nothing else, it means you are serious.

Interviews 296

Interviews Employee Agency Company 296