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7 ideas for building customer references in B2B tech

Sword and the Script

The account management model most tech companies employ puts sales and marketing at odds over customer references Gaining access to customers for direct conversations is a long-standing problem in B2B marketing. And it works well for most things – the one exception and it’s a big one – is customer references.

B2B 114
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Reference of Literary Terms

ReimaginePR

Reference of Literary Terms. You should know whether you’re writing an article, term paper, dissertation or any added sort of academic papers. An article writer must be cautious he needs embracing another strategy and style whilst writing every essay. The writing papers is a lot more strenuous.

Education 120
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References: The Last But Not Least Step in the Job-Hunting Process

PRSay

Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. Even though reference checking typically comes in the final stage of an interview process, it is a crucial and significant step requiring considerable thought for candidates and hiring managers.

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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently - Strategy

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning.

Writing 109
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How to Write a Pitch That Will Actually Get Read

ImPRessions - Crenshaw Communications

It’s also helpful to reference a recent article or a social media post by the reporter if it’s relevant. The post How to Write a Pitch That Will Actually Get Read appeared first on Crenshaw Communications. Make the pitch’s relationship to the reporter’s beat or a previous story clear, without being duplicative to past coverage.

Pitching 380
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3 PR Tips For Writing A Killer Media Pitch

ImPRessions - Crenshaw Communications

With these quick tips, you’ll be well on your way to writing stellar pitches that garner media attention and delight clients. It tells the editor whether they should action the pitch now or save it for future reference. Writing a media pitch should be second-nature to every PR person. Compelling subject lines.

Pitching 193
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Beware the 4 Killers of Clarity in PR Writing

PRSay

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. If they’re attacking your writing, then hit your delete key and fill the vacated spaces with reader-friendly phrases, sentences, and paragraphs: 1.

Writing 150