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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given.

Analytics 170
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Best Ways to Increase Credibility in the Health Industry

5W PR

Therefore, it is crucial for businesses and professionals in this field to establish and maintain a credible reputation among the public. They provide social proof of the quality of services and expertise of staff, making potential customers more likely to trust them.

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Cybersecurity, Human Error and Online Reputation

David PR Group

Human error took center stage this week in the world of crisis and reputation management. The incident made worldwide headlines and PwC took a tremendous reputational hit. The other day, I attended a seminar at another accounting and consulting firm called MBAF in Miami. Think before you click. Back to human error.

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Should your C-suite tweet? Maybe!

Stuart Bruce

’ was the question at the recent CIPR Corporate and Finance’s group seminar. Jon Sellors, RSA Group, UK head of media relations. Jon Sellors, RSA Group, UK head of media relations. Oliver Smith, technology, media and telecoms reporter, City AM. ‘Should the C-suite tweet?’

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9 Strategies for Building a Winning Professional Brand

PRSay

Seek out relevant courses, workshops, seminars and webinars. Engage with peers on professional social media platforms like LinkedIn. You can share your original content on LinkedIn and other social media channels. Over time, your brand may come to speak for you and, as they say, your reputation will precede you.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. A strong public relations program lays the groundwork for the marketing that comes later, conditioning prospective buyers for sales messages conveyed through paid media, email marketing, or even price promotions.

Brand 185
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What U.S. Presidents Have Taught us about PR and Reputation Management

PR Breakfast Club

So it should come as no surprise that I learned my first lessons about public relations and reputation management from my U.S. He recognized the company you keep is a direct reflection of you as an individual which is something many brands are dealing with today, especially with the pressure of social media and real-time sharing.