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The future of offline PR

Presspage

Hosting an event, attending seminars, participating in a relevant television show or collaborating on a piece for the newspaper will go a long way. Do you want to boost the word of mouth reputation of your business? Using offline PR strategies will distinguish you from organizations that focus on online PR only.

Trends 79
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Engaging (and grilling) the social side of James Grunig

PR Conversations

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

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PR: We Have One Shot

Where the Fishermen Ain't

cattle-call seeking volunteers to help deliver a long-form seminar on "culture-jacking" a la this year''s Super Bowl and subsequent events. something that does to PR what TiVo was supposed to do to television advertising , we''ll know (perhaps too late) that we failed. This will not change. TiVo-only-faster for the Internet.