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Behind the Headlines with Yvonne Lorie

Cision

HPRA provides year-round programs, professional development seminars and networking among other services. . Earned media continues to bring validity and impact brand and product reputation, but we now have controlled, or rather semi-controlled, media vehicles to integrate and leverage.

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Behind the Headlines with Marian Salzman

Cision

Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. I have never met a seminar I didn’t want to cherry-pick—i.e., What are the keys to maintaining a positive brand reputation? So reputation management becomes about brand and idea stewardship versus command and control.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Students write about a current event and critique the assessment.

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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. With these attributes, we can develop effective communications strategies and help brands stand out, manage corporate reputation, or influence opinion among priority audiences.

Analytics 170
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Cybersecurity, Human Error and Online Reputation

David PR Group

Human error took center stage this week in the world of crisis and reputation management. The incident made worldwide headlines and PwC took a tremendous reputational hit. The other day, I attended a seminar at another accounting and consulting firm called MBAF in Miami. Think before you click. Back to human error.

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Career Development Tips for the 2018 Professional

Waxing UnLyrical

Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area. Write Off Job Expenses. If you believe it will be valuable, attend webinars, seminars and conventions to be familiar with these changes.

Print 78
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9 Strategies for Building a Winning Professional Brand

PRSay

Seek out relevant courses, workshops, seminars and webinars. This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often. Over time, your brand may come to speak for you and, as they say, your reputation will precede you.