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Our work in tech PR for retail and ecommerce gives us an interesting vantage point on the retail customer experience, especially given its enormous changes of late. In fact, tech innovations have disrupted retail as much as nearly any sector. The pandemic drove much of the change we’ve seen in retail over the past three years.
For retail companies, podcasts have become increasingly popular over the past couple of years. Many have made their way into PR plans, and for good reason They’re a great way to showcase an executive or industry expert’s knowledge and expertise on the ins and outs of the retail industry at a challenging time. . Total Retail Talks.
This week we’re thinking about retail and e-commerce. In a post-COVID-19 world, the retail space may look drastically different from what we currently know. But there are also stories about innovation, new retail startups, and the strength of ecommerce. Tonya covers retail and e-commerce for MarketWatch.
Brands that aim at efficiency in retail should provide convenience in all areas of the business. For brands, retail has become the most challenging channel to improve and maintain. Consumer behavior is changing but in spite of that, retail is not dead. To increase efficiency in retail, brands have to […].
Securing shelf space and building strong retail partnerships are critical for success. Navigating the CPG retail landscape is a complex but rewarding endeavor for emerging brands that invest in CPG marketing. Understanding the Retail Landscape Before diving into strategies, it’s essential to understand the retail landscape.
The beauty retail industry is competitive and dynamic. Public relations plays a crucial role in shaping the image and reputation of beauty brands and retailers. Successful beauty PR […] The post Crafting a Positive Image with PR in the Beauty Retail Industry appeared first on. It thrives on aesthetics and presentation.
The direction and future of retail rest in the hands and pocketbooks of millennials and Gen Z. The post Who Holds the Future of Retail? That’s the conclusion of a September 28 podcast involving two senior members of global research firm McKinsey. Although he didn’t expect them […]. appeared first on.
Big box retail is hurting, and not just because of COVID-19. With fewer shoppers comes fewer impulse buys, which means revenues are down, and retailers are looking for new and interesting ways […]. The post As Retail Continues to Struggle, Dick’s Gets Creative appeared first on.
Discover how fashion retail marketing will evolve in 2025 with digital innovation, sustainability focus, inclusivity trends and personalized shopping experiences. The post Navigating the Future of Fashion Retail Marketing in 2025: Trends Shaping the Industry appeared first on.
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If I put myself in the shoes of the business owners , the real challenge for retailers today isnt just competing with other stores - its competing with convenience. 5 Smart Ways to Get More Shoppers Through Your Retail Doors So, how do you get people off their screens and into your store?
The Rise of Retail Media Networks Retail Media Networks (RMNs) are emerging as powerful platforms in the media and advertising landscape, with major retailers such as Amazon, Walmart, and Target leveraging their rich data to offer precise advertising opportunities.
Retail advertising has undergone a seismic shift in the last decade, and two platforms stand at the forefront: Amazon and Instacart. Both platforms are locked in a battle for grocery ad supremacy, pushing retail brands to think strategically about where to allocate their advertising dollars. Its how to do so wisely.
As retailers and brand marketers battle through COVID’s impact on consumer behavior, new research from customer journey orchestration and analytics firm Kitewheel explores key trends in the retail industry, providing recommendations on how brands can make the most of an evolving retail landscape.
As July comes to an end, retailers and e-commerce continue to push through and find themselves amidst a fervent battleground, seizing every opportunity to vie for consumer attention and market share. In this context, this article will introduce the top 10 retail rankers overall TotalSocial, offline and online lists.
Consumers have been very outspoken about their expectations that brands and retailers make their products and operations more sustainable, but new research from next-gen experience management firm First Insight reveals that retailers need to listen more closely to their customers about their sustainable shopping preferences.
Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM (pronounced Emblem).
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With consumer retail habits and behaviors in a state of flux, brand and retail marketers can bet that some serious adaptation and agility will be necessary as we head into a “new normal” future.
The post How retailers can meet consumer expectations for the metaverse, sustainability, and more appeared first on Agility PR Solutions. The firm’s new […].
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While sustainability is now a strategic priority for retail businesses, the vast majority are failing to make meaningful progress, new research from global management consultancy Boston Consulting Group (BCG reveals.
The 2024 Connected Retail Experience Study: Focusing on Omnichannel Efficiency by Incisiv, conducted in collaboration with Verizon and Cisco, shows that retailers are actively seeking innovative technologies to revolutionize store efficiency, mitigate increasing retail theft, and address critical labor shortages.
Advertising spend is at an all-time high and Retail Media Networks (RMN), in particular, are among the fastest-growing segments when compared to other categories like social media, search, and connected TV. With retail media advertising anticipated to grow 21.3 With retail media advertising anticipated to grow 21.3
The post Today’s shoppers want retailers to invest more in sustainability—how it drives purchase decisions appeared first on Agility PR Solutions. . “Consumers are continuing to place an emphasis on sustainability when making purchasing decisions, showing that eco-friendly lifestyles […].
Last year, Business Wire distributed thousands of press releases for clients in industries including tech, healthcare, food and beverage, retail, and more. Explore some of our top releases from 2023 for examples of best practices and ways to leverage Business Wire's press release enhancements.
The post Retail PR, the rapid shift in shopper behavior, and looming impact on 2020 holiday shopping appeared first on Agility PR Solutions. Our survey data shows that shopper behavior has changed […].
As we move into another year of AI dominance, we are seeing the tech becoming ingrained into the very identity of consumer-facing brands and businesses—and consumers want to set some ground rules regarding ethics and bias with retailers before online shopping and purchasing becomes fully immersed.
When interest in the metaverse faded as AI marched to the top of priority lists in the new year, some thought that brand and retail marketers were abandoning previous plans to incorporate immersion as a next-gen tech tool, but not surprisingly it was just a slight detour to allow time for embracing AI more fully […] The post Brands and retailers (..)
Over the weekend, I saw a commercial for the rural lifestyle retailer Tractor Supply Company called “ Stronger Together." More than anything, it increased my respect for a retailer I haven’t thought of in years because it shows they understand how to address these concerns.
For retail junkies, this one is a no-brainer. NRF SmartBrief is a free daily e-mail newsletter offering the latest need-to-know news and industry information on store closing and retail innovations. Their weekly newsletter shares an overview of their articles about publishers in this online era and digital trends to keep an eye on.
And although brands and retailers have high hopes for holiday sales contributing significantly […] The post Brands & retailers are counting on big holiday revenue, but many can’t afford inventory appeared first on Agility PR Solutions.
Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. And now there’s direct to consumer (DTC) where sellers are circumventing the retailer and selling directly.
Smart retail marketers and communicators are already thinking ahead to the 2024 holiday-shopping season and preparation—and already realizing that a bevy of challenges await.
It must be immensely more difficult than consumers think, because online retailers around […] The post CX disconnects continue to plague brands: More than 80 percent of consumers had poor experiences with online retailers last year appeared first on Agility PR Solutions.
Retail Media’s Holistic Impact Insights from Criteo and Shipt shed light on the growing impact of retail media. These statistics highlight the power of retail media as a consistent, long-term strategy. This reinforces the importance of transparency and accountability in PR.
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