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20 Retail Journalists You Should be Following on Twitter in 2020

ImPRessions - Crenshaw Communications

This week we’re thinking about retail and e-commerce. In a post-COVID-19 world, the retail space may look drastically different from what we currently know. But there are also stories about innovation, new retail startups, and the strength of ecommerce. Tonya covers retail and e-commerce for MarketWatch.

Retail 245
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A Quick Guide to Writing Enticing ‘Benefits Headlines’

PRSay

Call out to readers, especially if you’re writing to a subset to your audience. Benefits headlines of 10 words or longer sell more products than short headlines, wrote Ogilvy, citing research from the New York University School of Retailing. Remember to write a one sentence summary under the headline. All rights reserved.

Writing 156
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Wanted: Senior Account Executive

ImPRessions - Crenshaw Communications

adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) Assist in the research, writing and development of new business proposals and presentations. Strong writing skills. The ideal team member will have worked with various B2B tech companies (e.g., within a PR agency setting or in-house. .

B2B 291
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How to Create Better Facebook Live Videos

Cision

Writing for Slate shortly after Facebook Live’s release, Willa Paskin shared one of her initial impressions of Facebook Live being that they often aren’t planned as thoroughly as other video content, and it often makes the live content hard to watch (and replays even more).

Video 197
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Start Now and Follow These 10 Tips for Internship Success

PRSay

Keep in mind that many global firms require writing samples, scenario-based assessments and other prescreening, so research these expectations and plan ahead. If you currently work in retail or food service, then consider pitching customer outreach or social media initiatives to your employer. Maximize LinkedIn.

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Now Hiring: Assistant Account Executive

ImPRessions - Crenshaw Communications

This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Create and distribute press releases to targeted media outlets.

B2B 203
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Terms You Overhear During A PR Internship

ImPRessions - Crenshaw Communications

It’s interesting because most people think of PR as writing press releases or pitching to reporters, but things like event submissions show that it’s a lot more than that. So far I’ve helped research or draft bylines on topics like cybersecurity insurance and retail.