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You will probably use a number of different tactics and vehicles to get information to your target audience and the media. Some of these might include articles on socialmedia, press releases, press conferences, customer testimonials, media tours, interviews with press, radio, television, or otherwise, speaking engagements, and seminars.
Blogs, socialmedia, forums and tools to monitor and schedule content have been integrated into most PR teams by now. Integrating blogs and socialmedia into the PR strategy. Hosting an event, attending seminars, participating in a relevant television show or collaborating on a piece for the newspaper will go a long way.
As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about socialmedia and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new socialmedia) for use in public relations.
cattle-call seeking volunteers to help deliver a long-form seminar on "culture-jacking" a la this year''s Super Bowl and subsequent events. Unfortunately, in the online community context, "real-time marketing" is something that far too many confuse with "advertisements generated on-the-fly and transmitted via socialmedia."
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