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Hosting an event, attending seminars, participating in a relevant television show or collaborating on a piece for the newspaper will go a long way. To effectively connect with your target audience, you need to be where they are, present the content they want to consume and do this in a manner they find appealing.
cattle-call seeking volunteers to help deliver a long-form seminar on "culture-jacking" a la this year''s Super Bowl and subsequent events. something that does to PR what TiVo was supposed to do to television advertising , we''ll know (perhaps too late) that we failed. Ads-only-faster" will only motivate someone to invent a.
So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Just last week, for example, I talked with a man waiting in line to board an airplane in London as I returned from teaching a seminar in Nigeria.
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