New England Patriots Forget to Run SEO Play for Deflategate Microsite
Ishmael's Corner
MAY 17, 2015
Why the Pats forgot the SEO part of content marketing is baffling. Thinking that the problem might lie in New England’s running out of budget to optimize the online property, our SEO team felt compelled to lend a helping hand. As for the storytelling in the microsite, I will give it this. Virtually no internal linking.
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