Remove SEO Remove Storytelling Remove System
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New England Patriots Forget to Run SEO Play for Deflategate Microsite

Ishmael's Corner

Why the Pats forgot the SEO part of content marketing is baffling. Thinking that the problem might lie in New England’s running out of budget to optimize the online property, our SEO team felt compelled to lend a helping hand. As for the storytelling in the microsite, I will give it this. Virtually no internal linking.

SEO 60
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20 PR and Marketing Predictions for 2022

Sword and the Script

Brad Marley , Chief Storyteller, Yelram Media . Finally, with continued remote and hybrid work, PR teams need to invest in systems that will help them collaborate efficiently and build strong relationships. “We are going to see more journalists build their own paid content channels – with or without backing from media outlets.

Marketing 214
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Looking at the emotion of the customer

Mark My Words

“Content from All Angles: Are SEO Content, PR Content, and Content Marketing All That Different?” It’s true whether you’re looking at it as a brand manager, an SEO specialist, a PR manager, a content writer, or any number of other roles found in the modern marketing organization.

SEO 60
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Social Selling Secrets Masterclass

wiredPRworks

. * Optimize: target recommended SEO keywords and messaging. Interview: craft a compelling and true-to-life storytelling narrative. Dynamic Design: WIRED Marketing System. Dynamic Design: WIRED Marketing System. Visual Social Selling Storytelling: Instagram, Pinterest, Snap, TikTok, YouTube, and more.

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As Salaries Rise, PR Firm Fees Per Billable Hour Fall

Sword and the Script

As a young account executive, a sense of duty and a desire to drive results (however misguided) often prompted me to put in hours for a client account that never even made it into the invoice system. It still wouldn’t capture what never makes it into the system. The advertising pitch today has transition to a talk about storytelling.

Survey 60
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116 Content Marketing Insights Worth Tattooing on Your Body

Cision

Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day affair bursting with insights on everything from content creation and SEO to pricing and DIY inspiration. Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” Click to tweet!

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Modern PR Different not Harder; Off Script #12: Tressa Robbins of Burrelles

Sword and the Script

Sales Beware the Buyer’s System; Josh Pitchford in Off Script #10. Off Script #7: Lou Hoffman on PR and Storytelling. They now require one to work cross-functionally and also have a working knowledge of social media channels, SEO, video, general marketing, business math/statistics, and business strategy.”. * * *.