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” This applies to the media who cover business, whether they’re on the SMB beat or not. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Smaller companies can seize sudden PR opportunities. Everyone likes an underdog. Goliath myth.
The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit.
ICYMI, I moderated a wonderful panel of three smart people at General Mills last week as part of the SocialMedia Breakfast-Minneapolis/St. But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. Paul series. Photo credit: Debbie Friez.
But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” For marketers, it’s also a more personal alternative than socialmedia. We love email,” GE’s Chief Storyteller told us. “It
But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” For marketers, it’s also a more personal alternative than socialmedia. We love email,” GE’s Chief Storyteller told us. “It
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