ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable. Trade allow more in-depth storytelling. Take, for example, Small Biz Trends, one of the most popular publications targeted to small- and medium-sized business owners.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

JUNE 7, 2017

” This applies to the media who cover business, whether they’re on the SMB beat or not. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Smaller companies can seize sudden PR opportunities. Everyone likes an underdog. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

Communications Conversations

OCTOBER 29, 2019

But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. There’s a lot to be said for the fact that a podcast allows you to do a different kind of storytelling. As I moderated, and listened, a number of common themes emerged.

Corporate 104

Corporate SMB Banking Employee 104

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 212

Marketing Content Marketing Data Social Media 212

Contently - Strategy

OCTOBER 15, 2020

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” We love email,” GE’s Chief Storyteller told us. “It Per HubSpot, the Academy educates “tens of thousands of users every month.”

B2B 142

B2B Trends Video Course 142

Solo PR Pro

JANUARY 10, 2017

of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” Freshbooks does a nice job of storytelling in their explainer video. . Adding video to your content mix is another way to deepen engagement and connect to your subscribers.

Video 40

Video Strategy SMB Marketing 40

Contently - Strategy

OCTOBER 15, 2021

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” We love email,” GE’s Chief Storyteller told us. “It Per HubSpot, the Academy educates “tens of thousands of users every month.”

B2B 74

B2B Content Marketing Trends Marketing 74