Agility PR Solutions

DECEMBER 2, 2024

For PR professionals wondering how to create an email signature that makes an impact, the answer lies in storytelling. While we obsess over press releases, media pitches, and social media campaigns, one powerful PR tool often sits quietly at the bottom of our emails, underutilized and overlooked.

Storytelling 100

Storytelling Pitching Social Media Tools 100

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Understanding Employee Advocacy Employee advocacy happens when workers promote their organization through personal social media accounts and networks.

Employee 88

Employee Social Media Reputation Guidelines 88

5W PR

JANUARY 15, 2025

No longer confined to traditional press releases and media outreach, modern PR campaigns and public relations firms are embracing AI to craft compelling narratives that resonate deeply with audiences. Personalization at Scale One of the most significant ways AI is revolutionizing PR storytelling is through hyper-personalization.

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Storytelling Creativity Data Trends 78

5W PR

DECEMBER 18, 2024

Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. The Art of Crafting Compelling Narratives At the heart of successful digital storytelling lies the ability to craft narratives that are authentic, emotionally resonant, and relevant to the target audience.

Storytelling 78

Storytelling Branding Brand How To 78

5W PR

JANUARY 31, 2025

This emotional resonance doesn’t happen by accident; it results from carefully crafted storytelling strategies that put human experiences at the center of brand communications. Creating Characters That Connect Strong emotional storytelling needs characters audiences can relate to and root for. Consistency matters.

Storytelling 78

Storytelling Branding Brand Sports 78

Cision

JUNE 14, 2017

Telling stories to sell brands is not a new idea, but the advent of social media has given businesses new ways to get those stories to potential customers. This is storytelling 101 — without these elements, you don’t have a story. Social media and the digital age have changed the way companies brand their products.

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Storytelling Branding Brand Consumer 142

Cision

SEPTEMBER 20, 2021

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy.

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Storytelling Data Social Media Strategy 431

Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Be emotive. Is the sentiment positive?

Storytelling 0

Storytelling Data Communications Technology 0

Deirdre Breakenridge

DECEMBER 4, 2018

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Here are some storytelling tips that will help your organization empower young adults to create change: Tip #1: Use the right platform.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Agility PR Solutions

AUGUST 16, 2021

But unlike a magical baseball diamond in Iowa where the masses unwittingly flock, social media is a different animal entirely. The post How social media can help executives hit a brand storytelling home run appeared first on Agility PR Solutions. However, if […].

Storytelling 148

Storytelling Social Media Branding Brand 148

The Proactive Report

DECEMBER 11, 2024

As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling. Authentic Storytelling Storytelling has evolved from a communication technique to a critical engagement strategy. Precision Audience Research Gone are the days of broad-stroke messaging.

Trends 130

Trends Communications Storytelling Analytics 130

Cision

JANUARY 22, 2020

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy.

Storytelling 411

Storytelling Data Social Media Strategy 411

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. Showcase beautiful settings, social gatherings, and cultural moments that resonate with the target audience. Leverage Visual Storytelling Utilize high-quality images and videos to evoke emotions and create a strong brand identity.

Creativity 78

Creativity Social Media Strategy Branding 78

5W PR

FEBRUARY 23, 2025

Social media stands at the center of modern gaming and gambling PR , offering direct paths to connect with audiences and build lasting brand value. Recent data shows that 84% of adults aged 18-29 actively use social media platforms daily, making these channels perfect for reaching younger demographics in the gaming space.

Social Media 78

Social Media Leadership Strategy Media 78

PRSay

SEPTEMBER 11, 2024

Ahead of the event , the singer-songwriter shared her thoughts on storytelling, authenticity and creating a sense of community. How do you approach storytelling in your songwriting, and what advice would you give communicators trying to convey authenticity in their messaging? I am so grateful for social media.

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Storytelling Writing Community Social Media 157

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. The best way to do this is through the power of storytelling. They can really get to know you when you put story into video and your social media posts.

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Storytelling Media Video YouTube 130

Axia PR

AUGUST 6, 2024

joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement. In this episode, Kate Meyers Emery, Ph.D., Tune in to learn more!

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Storytelling Social Media Data Media 133

Communications Conversations

MARCH 9, 2022

OR, do you invest your time in those people–like Rachel and Alison above–who may be your superstar employees and storytellers? The post Are employee social media advocacy programs really working? Those people who know how to create human, original content that connects with people on LinkedIn?

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Employee Social Media Media LinkedIn 183

Notified

AUGUST 27, 2024

The growth of online communities and social media has led to the current age of “decentralization.” Will this trend make it harder to ensure consistent messaging and storytelling across channels? While this shift lets organizations connect directly with audiences, it also presents unique challenges for public relations pros.

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Data Storytelling Trends Corporate 263

NewsWhip

NOVEMBER 20, 2024

Choosing a tech stack to convey your data story As the social media landscape grows increasingly complex, constructing an effective tech stack to manage emerging issues/general social chaos could be seen as a mammoth task. It doesn’t have to be.

Data 78

Data Storytelling Policies Employee 78

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

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Instagram B2B B2C Case Study 333

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Communications Conversations

SEPTEMBER 21, 2021

So today I wanted to showcase 8 wonderful women who are making a big impact in the social media world here in Minnesota–for a number of different reasons. Gabriela Winkels, social media associate manager, Land O Lakes. We could all stand to champion our young talent a little more, publicly, here on social media!

Social Media 146

Social Media Marketing Media Insurance 146

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish.

Communications 383

Communications Tools Google Resources 383

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Developing Content Themes Content themes provide a framework for consistent storytelling across all channels.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Multimedia Development & Visual Storytelling. Social Media & Community Management.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

PRSay

DECEMBER 9, 2024

She works with scientists, storytellers and educators around the globe to craft PR campaigns using scientific research. The National Geographic Society combines science and storytelling to illuminate and protect the wonder of our world. Your question framed it nicely: fostering connection [and] emotion as the storyteller.

Communications 79

Communications Nonprofit Storytelling Education 79

Ronn Torossian

MARCH 13, 2025

Learn how Oatly disrupted the CPG industry through innovative digital PR, blending humor and controversy with authentic storytelling and social media engagement. The post Digital PR Done Well for CPG Brands: The Case of Oatlys Disruptive Marketing Strategy appeared first on.

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Digital PR Strategy Branding Brand 195

Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? How about to see whether your competitors are using identical or similar messaging?

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

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Storytelling SEO Community Insurance 329

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. Unlike traditional media channels, podcasts allow for nuanced storytelling that resonates on both emotional and intellectual levels.

Branding 78

Branding Brand Storytelling Exercises 78

5W PR

MARCH 10, 2025

Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys. According to the Toy Association, STEM/STEAM toy sales reached $2.1

Strategy 78

Strategy Education Video Storytelling 78

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

5W PR

MARCH 15, 2025

The digital landscape adds complexity to brand building, as you must maintain consistency across websites, social media, email marketing, and other online channels. These messages should remain consistent whether they appear on your website, social media, or marketing materials.

Branding 78

Branding Brand Guidelines Storytelling 78

Cision

MAY 25, 2017

Once earned media can attribute value the way paid advertising and owned content does, then communicators will be in a prime position to pick up the billions of dollars being reallocated within the marketing mix. Owned Media Requires Great Storytelling. Paid Media Will See Big Changes. Touch, video and storytelling.

Advertising 272

Advertising Advertising Storytelling Media 272

5W PR

DECEMBER 23, 2024

Authentic Storytelling Craft compelling stories that highlight the unique cultural, historical, and natural attributes of the destination. Use storytelling to evoke emotions and inspire travelers to choose responsible travel. Encourage travelers to share their experiences on social media using relevant hashtags.

Travel 78

Travel Tourism Marketing Local 78