Shift Communications

OCTOBER 29, 2015

One of the most creative and useful strategies in social media these days is to utilize user generated social content (UGC). In fact, broadcast media like the NFL Network and Bravo have supported Live TV through using their audiences’ content on their broadcast shows in order to actively engage with them, in real time.

Social Media 60

Social Media Media Tourism Guidelines 60

Deirdre Breakenridge

OCTOBER 20, 2015

It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective. However, as student Kyle Wallace pinpointed, “Social media should really be a core in every program!

Education 150

Education Course Training Social Media 150

Burrelles Fresh Ideas

MARCH 19, 2024

Wellness travel evolves: As holistic well-being takes precedence in the minds of travelers; wellness tourism is undergoing a transformation in 2024. In 2024, conscious consumerism continues to drive demand for eco-friendly accommodations, carbon-neutral transportation, and responsible tourism experiences.

Travel 92

Travel Trends Tourism Transportation 92

5W PR

SEPTEMBER 20, 2023

Tapping into culture for travel PR strategies requires a thoughtful approach that combines authenticity, storytelling, and engagement to create memorable and immersive travel experiences. Storytelling Authentic storytelling is the cornerstone of successful travel PR campaigns.

Travel 78

Travel Strategy How To Local 78

Axia PR

SEPTEMBER 21, 2021

Dan leads public relations, community relations, social media, storytelling, tourism, and the advanced service portal at the Mall of America. Guest: Dan Jasper has served as the director of public relations at Mall of America for 17 years and has more than 20 years of PR and communications experience prior to that.

Tourism 62

Tourism Crisis Communications Retail Government 62

5W PR

DECEMBER 13, 2024

The Hoxton The Hoxton, a global chain of stylish boutique hotels, has mastered the art of storytelling through its digital platforms. A well-designed website and active social media channels can significantly impact a brand’s visibility. Their website is more than just a booking engine. Prioritize the digital presence.

Hotels 78

Hotels Travel Local Marketing 78

5W PR

MARCH 4, 2024

Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. Social Media Platforms like Instagram, TikTok, and travel forums are akin to virtual campfires. Transparency Address traveler concerns about responsible tourism practices and showcase the brand’s commitment to sustainability.

Travel 78

Travel Consumer Strategy Tourism 78

PRSay

APRIL 19, 2023

Beyond his impressive portfolio of work, Souza has also gained a significant following on social media , where he shares personal anecdotes and behind-the-scenes stories of his time at the White House. As chief official White House photographer, did you consider yourself more of a historian or storyteller?

Travel 68

Travel Tourism Storytelling Newspapers 68

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Connecting with the media is a big part of public relations… but it’s not the only part. This is a topic that is near and dear to my heart, though. And that, I think, is something we sometimes forget.

Conference 74

Conference Tourism Measurement Twitter 74

Waxing UnLyrical

DECEMBER 28, 2010

If you are looking for ways to energize your public relations and social media efforts in the new year, you might want to re-read a fairy tale. Sign up post-haste! ), you’ll remember I profiled Dan Gordon and his use of social media. If anyone knows how to tell a story through social media, you do.

Publicity 100

Publicity Facebook Twitter Measurement 100

Beyond PR

APRIL 11, 2018

“One of the bloggers even asked for an outfit to wear to the event to take pictures and post pictures (of herself),” recalls Erika Montgomery, CEO of Three Girls Media in Yelm, WA. While she doesn’t get into the specifics of the client she was working with, she uses it as an example of how social media is changing PR.

Instagram 74

Instagram Pitching Media Tourism 74

Burrelles Fresh Ideas

MAY 23, 2023

Beach and Coastal Tourism: Coastal areas, such as beaches, lakes, and resorts, often see a surge in visitors during the summer. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives.

Travel 40

Travel Tourism Airlines Hotels 40

Beyond PR

MARCH 14, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Want even more media moves?

Fashion 40

Fashion Tourism Media Journalism 40

PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Bring it on! Experiment.

Storytelling 60

Storytelling Tourism Travel Local 60

Waxing UnLyrical

DECEMBER 24, 2010

Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Get Shareaholic test Filed under Public Relations , Social Media | Tags: christmas , evangelizers , jesus as a crowdsourcer | Comments (3) Site settings comment help? Here are three.

Publicity 94

Publicity Creativity Measurement Twitter 94

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Last summer Brown worked at Heart O’ the Hills Camp for Girls in Texas overseeing social media accounts and recruiting participants for the camp.

Sports 0

Sports International Internal Leadership 0

Landis PR

JANUARY 3, 2022

There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. Tourism and travel will need time to recover as will specialized PR agencies in that sector. PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

The Hoyt Organization

FEBRUARY 21, 2025

In todays fast-paced world, the tourism and hospitality industry is more competitive than ever. Todays travelers are driven by experiences: 70% of millennials and Gen Z travelers seek unique, memorable adventures, according to Skift, while the wellness tourism market is projected to reach an impressive $1.3 trillion by 2025.

Tourism 52

Tourism Strategy Hotels Travel 52

Landis PR

DECEMBER 17, 2024

From viral brand campaigns to technological triumphs, and even a few headline-making missteps, this year offered a masterclass in the power of strategic storytelling and the importance of transparency. Portugals Travel & Tourism sector is on the brink of a historic year with a surge of 24.3% along with glorious weather?

Tourism 52

Tourism Travel Creativity Community 52