Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Give your users content that they enjoy on social media. Multimedia Is The Way to Go. Don’t Be Afraid to Automate.

Social Media 120

Social Media Media Airlines Video 120

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening. Social media has sped up the way we communicate, including how we write.

Social Media 120

Social Media Media Employee Reputation 120

PRSay

MAY 4, 2018

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Make sure your web heads are short enough to: 1. So write headlines for humans; optimize them for Google. Get shared on social media.

Mobile 137

Mobile Real Estate Web Google 137

Cision

JULY 12, 2017

Furthermore, the meta description automatically appears when people share your page and content across the web and social networks, so you might as well make it interesting. A simple and easy way to control your web pages’ meta descriptions is to use the Yoast SEO plugin for WordPress. Descriptive Image Titles.

Branding 236

Branding Brand Engineering Web 236

Burrelles Fresh Ideas

MAY 14, 2024

Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Why is Social Media Accessibility Important? Many of them face serious challenges accessing social media.

Social Media 93

Social Media Media Video SEO 93

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 189

Writing Communications Marketing B2B 189

Cision

SEPTEMBER 13, 2017

Editorial Guidelines: Establish writing standards to ensure consistency across content. Once you have established your brand guidelines, they need to be carried through across all company communications vehicles and owned media : Websites. Social media profiles and content. Voice/Tone of Messaging: should it be formal?

Corporate 270

Corporate Branding Brand Guidelines 270

Flack's Revenge

NOVEMBER 10, 2014

It is a good read about unintended consequences, and how the banner came to not only dominate online ads but also set the stage for other unfortunate web things. Farhad Manjoo wrote an article in the NY Times about the state and decline of banner ads.

Advertising 235

Advertising Advertising Branding Brand 235

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

Melissa Agnes

SEPTEMBER 4, 2020

Furthermore, if someone were to publish something negative about you online—be it negative allegations, unwanted news stories, harmful social media attacks, defamation, or a crisis for the very organization for which you work—how confident are you that your online reputation, your good name, would withstand such an attack?

Branding 234

Branding Brand Reputation Crisis 234

The Proactive Report

APRIL 6, 2021

Let’s also assume that you’ve done some due diligence and found yourself a good web developer or designer or agency to help you with the process. Your web designer will need some files from you for the website. Any and all of these kinds of files will be helpful for your web developer. Logo Files. The most important is the logo.

Web 182

Web Guidelines Infographics Branding 182

Cision

JUNE 26, 2017

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers.

Instagram 109

Instagram How To Mobile Community 109

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 215

Blogging Company Engineering Airlines 215

Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Leveraging Social Media Social media is a real boon for tech startups.

Social Media 79

Social Media Strategy Media SEO 79

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. The metaverse, Web 3.0, Video gets even bigger.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Business Wire

JUNE 28, 2017

We hop from one site to an app, and from one social media platform to the next. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web.

Mobile 153

Mobile SEO Web Training 153

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Brands who blog have more indexed web pages, which boosts SEO. Regardless of your industry and target audience, we will distribute your blog to thousands of media, trade and influencer points. But let’s be real — it’s not sexy.

Infographics 235

Infographics Case Study Content Marketing Video 235

PR for Anyone

MARCH 31, 2020

You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. Create pieces of content somewhere else, a video, a blog post, a piece of content, your Web site, then share it on Twitter but use the appropriate hashtags.

Real Estate 214

Real Estate Video Report Twitter 214

Prakkypedia

NOVEMBER 3, 2019

I often see enewsletters, web pages, social media posts and flyers which are poorly written, and I’d love to get stuck into them and make improvements. In a lot of ways, I think I know how she feels – not when it comes to website accessibility, but when it comes to corporate and government communication.

Writing 80

Writing Government Web Corporate 80

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. What are people saying about your brand when discussing CRM systems on social media?

Trends 182

Trends Marketing Wikipedia Analytics 182

Sword and the Script

DECEMBER 9, 2014

The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. While the social share counts were quite low the web analytics were displaying sizable volume of traffic. Every other social channel on the web?

Viral 115

Viral Marketing Web Case Study 115

Cision

MAY 22, 2017

It’s time to go back to the basics; keep these three press releases best practices in mind when writing your next release. No one wants their press release to read like a big block of text, especially when 55 percent of web visitors spend less than 15 seconds actively reading a webpage. “Be straightforward.

Case Study 210

Case Study Study Trends Web 210

Cision

MAY 9, 2017

I’ve been using this strategy for several years on my blog , and I’m to the point where I have so many fabulous guest bloggers that I rarely need to write content myself (which gives me more time to write on sites like Cision!). Always, Always Promote the Content on Social Media.

Blogging 159

Blogging How To Guidelines Social Media 159

The Proactive Report

APRIL 7, 2022

It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing. Social media platforms add features and change algorithms frequently your social media strategy must be constantly adjusted.

Survey 147

Survey LinkedIn Engineering Web 147

Stern + Associates

FEBRUARY 4, 2022

are expected to spend more than $20 billion on social media advertising. But social media success can’t hinge on sponsored posts and paid ads alone. Four secrets to ensure our clients’ social media strategies work smarter—not harder—than their competitors’. Does this post make sense for social?

Social Media 62

Social Media Strategy Media Nonprofit 62

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

Business Wire

MARCH 20, 2018

What is Millennial Media anyway? When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. If we don’t want to write it, no one’s going to want to read it,” Loudenback said.

Reddit 160

Reddit Media Analytics Trends 160

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. Naturally, anyone writing content for your owned media needs researched keywords to ensure that the content appears in the right search results.

Branding 208

Branding Brand How To SEO 208

PR for Anyone

NOVEMBER 3, 2021

Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. Email is best to get it in writing. Who is the contact at Inside Nova who writes about residential real estate? Who is the contact at the Journal who writes about residential real estate? What types of residential stories do you like to cover? “I

Real Estate 223

Real Estate Local Pitching Media 223

Flack's Revenge

SEPTEMBER 15, 2020

E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one. Now, where is the ka-ching on our web traffic and orders?)” I’ll be writing more on this topic, and posting about tools that can support ABM PR. This has been happening for some time.

B2B 177

B2B Case Study Enterprise Resources 177

Polaris

DECEMBER 7, 2014

Write marketing content more quickly and more efficiently? It specializes in web marketing solutions for mid- to large-sized companies around the world. She’s been named to the Forbes Top 10 Women Social Media Power list, has authored 2 best-selling books and speaks on social media. Brilliant! 2: WebpageFX.

Content Marketing 154

Content Marketing Blogging Marketing eBook 154

Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. Go to the side of your web browser window right now and drag it in, reducing the width of your browser on your screen. See how the content on this web page repositions itself automatically? It involves your website.

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Communications Conversations

JANUARY 14, 2020

Tell me if any of these scenarios sound familiar: You are asked to lead the revamp of your corporate web site. You’re in charge of developing weekly social content for your company’s Facebook page. You’re in charge of developing weekly social content for your company’s Facebook page.

Creativity 170

Creativity Consumer Social Media Facebook 170

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given. Just ask Google.

Analytics 170

Analytics Social Media Tools Trends 170