Rock the Status Quo

MAY 18, 2015

Look for industry conferences, trade shows and associations. The trick is to first identify the target audience you want to reach, then match up trade shows, associations, conferences, webinars and podcasts that reach that audience. You want to identify other vertical markets that are likely to need that software.

Publicity 100

Publicity Trade Shows Google Twitter 100

Bianchi Biz Blog

JANUARY 18, 2024

Here’s what transportation reporter Joann Muller of Axios wrote about CES 2024: “In many ways, CES has replaced traditional auto shows as the preferred venue to showcase futuristic vehicle concepts and technologies.

Automotive 111

Automotive Technology Transportation Trade Shows 111

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Software Demo – Can increase conversion up to 85%. Business is realizing just how powerful a tool video online can be. Why are videos more applicable to business?

Video 100

Video Mobile Trade Shows YouTube 100

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. We work with a supply chain software client that services the heavy equipment aftermarket. Here’s what we’ve learned about PR for startups. Prepare before you pitch.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Shift Communications

FEBRUARY 17, 2015

Prepare for a marathon, not a sprint – We know how taxing trade shows can be in and of themselves, and the work leading up to them is nothing short of exhausting. Instead start thinking about your long-term communications strategy beyond HIMSS, and even beyond that next sizable trade show (ahem, ANI 2015 ).

Healthcare 60

Healthcare Trade Shows How To Conference 60

Sword and the Script

DECEMBER 30, 2017

The consumerization of IT was notable because if forced business software vendors to up their game. 7) How B2B Marketing Can Get More out of Trade Shows. 7) NewsAI: An Impressive New PR Software Tool [Product Review]. As it turns out, it a mashup of sorts. 6) 4 Big Media Trends that have Upended PR and Marketing.

Blogging 81

Blogging B2B Content Marketing Trade Shows 81

Bianchi Biz Blog

OCTOBER 3, 2022

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. Looking at the numbers. 839,000+ mentions of CES2020 across social media platforms.

Automotive 128

Automotive Mobile Technology Hotels 128

Bianchi Biz Blog

SEPTEMBER 30, 2021

And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel.

Automotive 78

Automotive Mobile Transportation Trade Shows 78

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Be present on the right platform at the right time.

Social Media 40

Social Media Trade Shows How To Media 40

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Sword and the Script

JUNE 8, 2021

That reflects findings from some of the email marketing benchmarks published by email software vendors. Tuesday, Wednesday and Thursday are the strongest performers, accounting for around two-thirds (63%) of registrations.”. About half of registrants convert to attendees. The average webinar converted 58% of its registrants to attendees.

Survey 95

Survey B2B Report Video 95

Sword and the Script

FEBRUARY 14, 2017

No prospect whips out a credit card to make an enterprise software purchase because of an indivdual blog post, or a webinar, or a phone call, or any other effort. More importantly, the sales were not immediate. There are few tactics in B2B marketing that lead to such direct effects.

B2B 76

B2B Measurement Blogging Community 76

PR 20/20

AUGUST 2, 2018

But we're doing OK: We use marketing automation software to manage our contact database. But, we still invest a lot in trade shows. Strategize and launch formal marketing campaigns in our marketing automation software. Upload posts to marketing automation software. AI in marketing automation software”.

How To 41

How To Marketing Software Tools 41

Communications Conversations

MARCH 3, 2015

And the software needed fine-tuning (if you ever tried one on, you know what I’m talking about). Heck, it’s already happening in very niche spots ( check out what the folks at space150 and Victory Motorcycles did with VR at a recent trade show –pretty effing cool, and the only way I’d EVER ride a motorcycle!).

Technology 60

Technology Content Marketing Social Media Facebook 60

Bianchi Biz Blog

DECEMBER 2, 2021

This shift is driving entirely new vehicle architectures and attracting a whole new range of software, sensor, electronics and technology suppliers into the automotive industry, as they seek emerging vehicle markets worth billions of dollars. 6) We don’t need PR, because we’re using social media to reach our customers.

Automotive 68

Automotive Technology Engineering Trade Shows 68

PR 20/20

OCTOBER 5, 2017

New software for marketing automation and other tech tools. >>> It’s easy to place an ad in the paper, pay for a list and send an email blast or attend a trade show with no lead-in or follow-up tactics. New training of teams for technology and methodology. Sales Team: Marketing’s relationship with sales must change.

Marketing 45

Marketing Engineering Resources Corporate 45

MaccaPR

FEBRUARY 10, 2015

Whether marketing software or kitchen appliances, brands tend to display unshakeable confidence in the conceit that no one could possibly know their industry/product better than [insert name of your brand here]. (Source: Papa John''s ). Lesson #4 - Humbly Ask Your Audience For Help. Lesson #6 - Transform Your Customers into A Community.

Social Media 48

Social Media Marketing Media YouTube 48

Bianchi Biz Blog

APRIL 3, 2024

And that environment of change has also extended to the industry’s longstanding events and trade shows. It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers.

Automotive 98

Automotive Mobile Trade Shows Engineering 98

Bianchi Biz Blog

JANUARY 19, 2023

Also, technologies enabling the not-too-distant software defined vehicles were big at CES2023, punctuated by the CES launch of a new award series sponsored by Motor Trend that honors software defined vehicle innovators. trade show held since 2020) generated lots of automotive and mobility news.

Automotive 81

Automotive Transportation Technology System 81

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. See this PR Tech Briefing we published this year: Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations.

Marketing 196

Marketing Employee Content Marketing Media Training 196