ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. In other words, data-driven storytelling produces leads. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Communications Conversations

SEPTEMBER 26, 2014

This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Hmm…strange for a corporate storytelling site, don’t you think? I see illustrations. And also: Comments.

Storytelling 165

Storytelling Web Case Study Branding 165

Contently - Strategy

SEPTEMBER 5, 2024

Creating a fintech case study can feel like a never-ending trip to the DMV. While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. But that’s exactly why a well-crafted fintech case study can be so powerful.

Case Study 52

Case Study Study Storytelling Infographics 52

The Proactive Report

DECEMBER 11, 2024

As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling. Authentic Storytelling Storytelling has evolved from a communication technique to a critical engagement strategy. Precision Audience Research Gone are the days of broad-stroke messaging.

Trends 130

Trends Communications Storytelling Analytics 130

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. You can cherry-pick studies from different sources, combine and cross-reference to yield an original piece of secondary research – and a story. The post Where Do You Find Data For PR Storytelling?

Storytelling 149

Storytelling Data Survey Financial 149

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. The best way to do this is through the power of storytelling. But storytelling… you know marketing used to be just kind of cut and paste.

Storytelling 130

Storytelling Media Video YouTube 130

PRSay

JANUARY 18, 2018

So, I studied Latin in high school and college. Some argue that lengthy, in-depth storytelling has seen better days. It will always provide the infrastructure for storytelling. This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. Conjugated verbs.

Storytelling 148

Storytelling Tools Newspapers Pitching 148

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

Storytelling 124

Storytelling Examples B2B Chemicals 124

Cision

MAY 25, 2017

He presented a recent study Forrester published that had a shocking conclusion. The study, The End of Advertising As We Know It , warned marketers that billions of dollars were going to be moved out of traditional advertising in 2017. Owned Media Requires Great Storytelling. Touch, video and storytelling.

Advertising 272

Advertising Advertising Storytelling Media 272

Onclusive

JULY 13, 2021

Products: Track soundbites for a specific product to identify if you’re over indexing on specific product mentions or one product benefit over another inform earned, owned and paid campaign strategies for improved performance and product storytelling optimization. Read the full case study. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

Case Study 130

Case Study Study Writing How To 130

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 135

Storytelling Communications Survey Case Study 135

Deirdre Breakenridge

NOVEMBER 13, 2017

In fact a 2017 USC Annenberg Global Communications study showed that 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future. Storytelling will become more creative. In 2018, we will see the rise of more storytelling.

Trends 0

Trends Storytelling Creativity Reputation 0

PRSay

NOVEMBER 11, 2024

Don’t start with [Organization Name] conducted a study. Focus on what you learned in the study, not on the study itself. As it turns out, what parents think — or hope — and what teens report actually doing don’t match up according to a new survey conducted by State Farm. Lead with the audience, instead. Lead with the benefits.

Report 152

Report Writing Engineering Study 152

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Multimedia Development & Visual Storytelling. the eyes of customers or journalists. Crisis Communications. Have we missed any PR responsibilities?

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

MARCH 15, 2025

According to a 2023 Lucidpress study, consistent brand presentation increases revenue by up to 23% on average. A 2022 Salesforce study found that 76% of customers expect consistent interactions across departments, highlighting the importance of unified brand presentation.

Brand 78

Brand Branding Guidelines Storytelling 78

5W PR

OCTOBER 22, 2024

Targeted Messaging and Storytelling One of the cornerstones of effective PR is targeted messaging and storytelling. Storytelling, a powerful tool for emotional connection, weaves compelling narratives around a brand’s mission, values, and achievements, creating a memorable and engaging experience.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Ishmael's Corner

JUNE 29, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.”

Storytelling 111

Storytelling Communications Case Study Publicity 111

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising.

Brand 78

Brand Branding Storytelling Exercises 78

Agility PR Solutions

FEBRUARY 6, 2025

Its about creating immersive experiences, weaving compelling narratives, and transporting audiences to faraway places through the power of storytelling.

Transportation 85

Transportation Case Study Travel Storytelling 85

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s How do you use storytelling to reinforce the connection to the brand? And I would definitely say that, yes, like just studying story in general is such a good thing to do. It’s a great read —check it out here.)

SEO 62

SEO Study Branding Brand 62

Ishmael's Corner

NOVEMBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” Techniques For Effective Business Communications. Obviously, I have my views on the topic. But what about the PR folks on the front line.

Storytelling 114

Storytelling Conference Survey Communications 114

Contently - Strategy

JANUARY 24, 2022

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . The post 5 Tech Brand Case Studies That Will Inspire You appeared first on Contently.

Case Study 113

Case Study Study Branding Brand 113

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. Promote a case study or whitepaper. Whitepapers and case studies are effective tools for this, and some of that can be shared on social media, too. Brag about that media coverage. This is a no-brainer. PR folks love to brag.

Instagram 333

Instagram B2B B2C Case Study 333

Cision

OCTOBER 4, 2017

BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images. The Media Relies on Visual Storytelling. To make an impact, content needs to shine. Better understand efficacy.

How To 282

How To Storytelling B2C Measurement 282

PRSay

JANUARY 3, 2025

The year ahead promises more of the same, raising important questions for PR professionals and the clients they serve: how to cut through the noise to craft authentic connections with customers, how to tailor storytelling for the channels customers use most, and how to adapt our PR approach to best serve our clients bottom-line results.

Trends 97

Trends Brand Branding Publicity 97

PRSay

JANUARY 16, 2018

So, I studied Latin in high school and college. Some argue that lengthy, in-depth storytelling has seen better days. It will always provide the infrastructure for storytelling. This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. Conjugated verbs.

Storytelling 113

Storytelling Tools Newspapers Pitching 113

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. According to a study by Cision, 91% of PR professionals believe content marketing is becoming more important to their success.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Ishmael's Corner

MAY 21, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.”

Storytelling 103

Storytelling Communications Case Study Publicity 103

Agility PR Solutions

JUNE 16, 2024

B2B marketing has never been about tugging at the heartstrings with emotive storytelling. For decades, these comms pros have relied on facts and data to get the job done.

B2B 110

B2B Study Storytelling Strategy 110

Sword and the Script

FEBRUARY 25, 2025

So we pitch brands, products and executives that have always been great and are now even greater, which is storytelling that captures lots of eye rolls and fewer leads. If you enjoyed this post, you might also like: Brand marketing PLUS demand marketing beats brand VERSUS demand, study finds Image credit: Flickr, formulanone , CC BY-SA 2.0

B2B 141

B2B Marketing Content Marketing Storytelling 141

Prowly

FEBRUARY 26, 2025

From press releases, to earned, organic attention Yes, press releases serve a purpose like no other, but they do little in terms of creating the type of storytelling, collaborations, and initiatives that digital public relations can create. Try Prowly free for seven days - no credit card needed.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Deirdre Breakenridge

SEPTEMBER 3, 2014

Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information. Google Databoard lets you search, find and create visuals, highlighting important stats from studies, without you doing any of the heavy lifting (the actual research).

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

Stephen Waddington

MARCH 17, 2021

I had spoken to employees who had trusted me with their experiences of mental health breakdown and then had to suck it up as human resources cherry-picked the case studies which painted the company in the best light. I’d been the company’s first ever communications lead for equality, diversity and inclusion.

Storytelling 147

Storytelling Local Case Study Television 147

Onclusive

DECEMBER 6, 2019

The International Association for Measurement and Evaluation of Communication hosts a global summit where thought leaders speak, prestigious PR awards are presented, and you can hear case-study experience from visionary companies and businesses like yours. Plan on expert talks, case study presentations, and practical workshops.

Conference 329

Conference Marketing Case Study Measurement 329