Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 258

Strategy Trade Shows Case Study Course 258

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Nielsen studies have consistently tracked an uptick in confidence in “recommendations from people I know.”

B2B 170

B2B Branding Brand Education 170

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

Storytelling 52

Storytelling Examples Branding Brand 52

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Storytelling hasn’t been done through mass media channels for a good while, but in the post-factual universe, communicators need to adapt.

Publicity 120

Publicity Storytelling Journalism Viral 120

The Resolution Blog

JANUARY 31, 2020

Of course, judges are going to sit up and listen to entries that garnered incredible results, but your campaign doesn’t have to have gone viral as these judges point out… Focus On Results (and If You’re Using AVEs?—?Grow Avoid Judge Yawns With a Stand-Out Entry Lou Greeves : “Done well, case study videos can wow judges.

Measurement 156

Measurement Case Study Creativity Course 156

Cision

JULY 20, 2015

.” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. It’s a common understanding that storytelling is an effective way to share ideas. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

Cision

OCTOBER 16, 2017

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. Steve Barrett: We’ve all seen those go viral haven’t we?

Media 202

Media Storytelling Technology Data 202

Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling.

Leadership 106

Leadership Branding Brand How To 106

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Contently - Strategy

DECEMBER 12, 2018

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. If you’re looking for a reason to be optimistic about content marketing, it’s the fact that more people with the special combination of storytelling skills and business savvy like Margaret are now in charge of major marketing.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. My first position was at the Center for Strategic and International Studies (CSIS), a foreign policy and international security think tank. If you don’t understand the individual or group whose story you are telling, your story will sound false.

Policies 120

Policies Internal International Public Affairs 120

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated. Connect with Your Team.

Analytics 78

Analytics Digital PR Storytelling Local 78

PR in High Definition

APRIL 25, 2022

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Positive content is more viral. Attention spans are shrinking, with some reports suggesting that humans are 25% less engaged than they were only a few years ago.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. Case study: sourcing stories from nationwide network Leonie Samways, the community champion at Asda in Chatham, Kent, used the Storyfinder app to upload a photo of her colleague Joe.

Storytelling 60

Storytelling Local Community Case Study 60

Buchanan PR

JANUARY 8, 2024

From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. If you’re interested in learning more about how you can elevate your food & beverage marketing, subscribe to our newsletter to receive industry insights, case studies, and more.

Marketing 52

Marketing Viral Trends Consumer 52

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. Studies continuously show that earned forms of media are the most trusted ways for a brand to reach consumers. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. For this, I apologize.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Beyond PR

AUGUST 22, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 74

Strategy Trade Shows Case Study Course 74

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. We have to have constant media coverage for our innovation in and out of the classroom, research studies, AND interviews for shows and podcasts.

Social Media 88

Social Media Media Resources Creativity 88

Beyond PR

DECEMBER 5, 2017

Case Studies. Of the 10 pieces of content listed here and the dozen other types of content you create, case studies rank as the most impactful: nearly 80 percent of people read case studies when researching a purchase decision. Case studies and success stories are the top content for buyers because they convey peace of mind.

Infographics 72

Infographics Case Study Video Survey 72

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. When a negative story breaks, is this something that’s really going viral? Follow Bryan on Twitter: @bryanpedersen.

Advertising 131

Advertising Advertising Data Reputation 131

Prohibition

DECEMBER 19, 2019

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component.

Video 48

Video Trends Storytelling YouTube 48

Karen Freberg

OCTOBER 18, 2018

It is a full day event dedicated to bringing together educators, higher education professionals, and Adobe professionals to discuss current trends, issues, and case studies on how to bridge the gap between education and industry. We have to embrace storytelling across mediums. . What is EDUMax? This was by far one of my favorites.

Education 56

Education Creativity Video Tools 56

Buzzstream

SEPTEMBER 25, 2024

And so, my contact at Fox News—he’s a producer—had tipped off Miranda, my expert who was doing a video with him, that he’s hungry for migration studies, which is exactly what I had. So working on a moving scams study, many angles could be pitched around this study. So I knew there was a good fit.

Media 77

Media SEO Pitching Digital PR 77

Buzzstream

SEPTEMBER 11, 2024

So what about like the city index studies? And, you know, we’ve been able to say, Oh, these are the most popular songs for studying or, you know, housework or flying just because of an instant data scraper, a free tool that, you know, other people are probably paying for data analyst in house to do. Yeah, yeah. Yeah, I like that.

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

JANUARY 7, 2025

Brand teams, on the other hand, traditionally focus on creative storytelling and messaging, which can feel separate from the measurable, data-driven outcomes of SEO-focused PR. Digital PR is frequently viewed as an extension of SEO, with a primary focus on earning high-authority backlinks to improve rankings. are in-house and 17.9%

Digital PR 62

Digital PR Report SEO Data 62

Sword and the Script

JULY 4, 2023

The Declaration of Independence might not have happened without a pamphlet written by Thomas Paine, which went viral and gave colonists a new identity The Fourth of July marks the day the United States declared independence from the British Monarchy in 1776. That pamphlet went viral. Given the U.S.

Viral 134

Viral Storytelling B2B Study 134

NewsWhip

JUNE 23, 2021

A project is hundreds, if not thousands of pages in permitting, environmental studies before you can even get the go ahead to put a shovel in the ground. 18: The future of storytelling in healthcare communications. You can just happen. And the less people know about your segment, it used to be a strength. read more. #18: read more.

Data 78

Data Media Analytics Energy 78

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be.

Ethics 52

Ethics Communications Print Television 52

Scott Public Relations

NOVEMBER 10, 2022

Do a study that will measure what the difference would be if the government had acted promptly and taken immediate and smart actions. That’s the kind of communication that goes viral. Yes, we know storytelling has been a communications mantra for some time. And make a video about them – short, pithy, go for the gut.

How To 52

How To Insurance Insurance Ethics 52

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. Among our faves: " 10 Proven Ways to Make Content Go Viral ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48