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This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech. Media Consumption Television, spanning traditional to digital platforms, remains Italy’s favored medium, with 95% viewership.
The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. Websites and digital television are technically broadcast media at the same time.
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