ImPRessions - Crenshaw Communications

JANUARY 10, 2024

PR teams need to note what’s driving trends in content consumption – whether it be convenience, price point, overall user experience, or anything else. For an imaginative PR team, this opens up new avenues presented by current media consumption trends. Only then can we understand where brand conversations and messages make sense.

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Deirdre Breakenridge

NOVEMBER 13, 2017

Not only did we witness numerous crises and campaigns, but also several new trends emerged. Storytelling will become more creative. In 2018, we will see the rise of more storytelling. The four trends I discussed above are only a few of the many things that may emerge in this industry within the next twelve months.

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Agility PR Solutions

MARCH 10, 2025

Heres how businesses offering niche services can connect with their audiences in […] The post Marketing niche services: How storytelling and strategy make the difference first appeared on Agility PR Solutions.

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ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. In lockstep with the business and PR trends.

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Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Be emotive. You also need to keep up with your industry.

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5W PR

NOVEMBER 12, 2024

TikTok, the short-form video-sharing platform, has rapidly become a hub for beauty trends and inspiration. By understanding and embracing the key trends discussed in this article, brands can effectively leverage TikTok to showcase their products, build relationships with their target audience, and stay ahead of the competition.

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ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever.

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5W PR

NOVEMBER 4, 2024

Venture Capital Trends to Watch in 2025: Strategic Insights for a Transformative Year Ahead As we look toward 2025, the venture capital (VC) landscape is poised for transformation. Following cautious optimism and recent growth, the industry is evolving with trends that promise to shape its future.

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Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […].

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Deirdre Breakenridge

DECEMBER 4, 2018

This reflects a greater trend among many organizations in promoting youth engagement. Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Just last month on Sept. Why youth engagement matters? .

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ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. What can PR professionals expect in 2018?

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Prowly

MARCH 4, 2025

One day, youre grasping a new requirement and exhaling in relief; the next you find out that trend is already on its way out. Thats why weve broken down the five biggest PR trends shaping 2025. Looking back on statistics weve gathered over the last two years, its safe to say that most of the industry has adjusted to this trend.

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5W PR

JANUARY 29, 2025

The 5W Beauty PR , Health & Wellness team was on the ground at Cosmoprof North America Miami, exploring the latest innovations and emerging trends shaping the beauty industry in 2025. The post 5W at Cosmoprof North America Miami: The Beauty Trends Defining 2025 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Onclusive

FEBRUARY 16, 2016

One of the many hats a PR Engineer wears is that of storytelling. But between juggling data, gathering insights, managing relationships, and more, how are busy PR pros supposed to find time to stay both inspired and up to date on the latest and greatest in industry trends that inform compelling storytelling?

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Onclusive

MAY 4, 2020

Monitoring the media for trending topics, terms and themes has become as much of a scientific exercise as a marketing exercise. The modern communicator is not just a great storyteller. Here are two practical examples of using real-time data to react and pivot to media trends.

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5W PR

NOVEMBER 13, 2024

Here’s our perspective on the trends we anticipate will shape the industry, along with the role PR can play in helping leaders stay ahead in a competitive market. As brands increasingly adopt RMNs to meet consumers where they’re ready to buy, the opportunity for innovative storytelling is vast.

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Notified

AUGUST 27, 2024

Will this trend make it harder to ensure consistent messaging and storytelling across channels? The growth of online communities and social media has led to the current age of “decentralization.” While this shift lets organizations connect directly with audiences, it also presents unique challenges for public relations pros.

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ImPRessions - Crenshaw Communications

MAY 31, 2024

Among the excellent content at the PROI 2024 Global Summit in Rio de Janiero was a gem of a panel on the top trends shaping the work we do, and a discussion of how we might meet or take advantage of them. Panelists point out the power of employees as storytellers, and the impact their experience can have on corporate and brand reputation.

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PRSay

DECEMBER 9, 2024

She works with scientists, storytellers and educators around the globe to craft PR campaigns using scientific research. The National Geographic Society combines science and storytelling to illuminate and protect the wonder of our world. Your question framed it nicely: fostering connection [and] emotion as the storyteller.

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Onclusive

APRIL 19, 2017

Telling an early-stage startup story is fairly easy… Co-founders Jane and John Smith raised $20 million for their AI-powered application that does X, Y, and Z. They employ a team of 50, have 1,000 customers, and have earned more than $2 million in revenue to date. You get the point — there’s a template of sorts for […].

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Ronn Torossian

JULY 25, 2022

Some hotels are redefining the guest experience through not only their design but also their storytelling. The post Trends in hotel guest experience appeared first on. The primary focus of the hospitality industry is customer satisfaction. This is the reason why hotels always try to enhance the experience of their guests.

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ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

These types of customer-centric innovations are helping redefine customer satisfaction and should be an interesting trend for PR campaigns to include on behalf of cloud data clients and their customers. There are real opportunities for hybrid providers to promote their advantages through creative storytelling. The hybrid cloud expands.

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PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. The best way to do this is through the power of storytelling. But storytelling… you know marketing used to be just kind of cut and paste.

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Agility PR Solutions

JANUARY 15, 2023

What once was the latest marketing trend has now become a marketing staple. The post 6 ways to use video storytelling to create a connection with your audience appeared first on Agility PR Solutions. In fact, 50 percent of people on the internet watch videos and product demos before purchasing anything. That’s right.

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Onclusive

AUGUST 22, 2017

Multimedia Development & Visual Storytelling. Trend Spotting. PR pros have always had their finger on the pulse of what’s trending in the media. But now, they are also expected to trend spot before niche stories break, ensuring that their companies get ahead of the curve before a news topic skyrockets.

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Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers.

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Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

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ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. It also means we should try to influence our companies and clients to get ahead of the mobile trend with innovations like a website that’s optimized for voice search, or – importantly – a mobile site that is accessible to those with disabilities.

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5W PR

MAY 21, 2024

Press releases and generic media engagements are no longer sufficient; a more strategic and data-driven approach is now necessary to leverage emerging trends effectively. Media monitoring AI-driven tools can comb the web in real time, identifying relevant media mentions, industry trends, and possible crisis situations.

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5W PR

JANUARY 24, 2025

This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling. Tools like Brandwatch and BuzzSumo help PR teams track mentions, analyze sentiment, and identify trending topics across platforms. Instagram prioritizes visual storytelling through both feed posts and Stories.

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ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. Savvy business leaders are well suited to host rooms and later start their own clubs. Twitter Spaces.

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PR for Anyone

APRIL 2, 2025

While others may have focused on intricate plating or the latest trends in cuisine, Carla stayed true to herself, infusing each dish with her heart and passion for cooking. In the culinary world, theres often a great deal of pressure to conform to established standards and trends.

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Agility PR Solutions

OCTOBER 30, 2023

Trends are fickle in the information age. The rapidity at which new trends become stale can be daunting for any PR professional trying to pinpoint and capture the zeitgeist. Younger millennials and Gen Z-ers communicate through memes like they’re modern-day cave paintings or smoke signals.

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5W PR

NOVEMBER 18, 2024

This kind of honest storytelling cuts through the noise and resonates more deeply than polished promotional content. Build Long-Term Trust Over Trend-Chasing: Brands that build consumer loyalty prioritize trust over trends. Empower them with industry insights, trends, and product knowledge that they can use with their clients.

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Onclusive

JULY 13, 2021

Real-time: NEO tracks soundbite performance in real time, allowing you to take advantage of search’s “fresh and relevant” content rule and ride the wave of the current trends that apply to your brand.

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5W PR

FEBRUARY 7, 2025

Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling. The platform rewards authenticity, creativity, and quick adaptation to trends. Videos that teach something new, spark emotion, or tap into cultural moments tend to perform best.

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5W PR

DECEMBER 23, 2024

Sustainable travel marketing is not just a trend; it is a powerful tool for driving positive change. Authentic Storytelling Craft compelling stories that highlight the unique cultural, historical, and natural attributes of the destination. Use storytelling to evoke emotions and inspire travelers to choose responsible travel.

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