Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. While his video had more than 30 million views, only 1.3

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5W PR

FEBRUARY 2, 2025

Major brands from Marriott to The North Face now use these technologies to build deeper connections with their audiences through immersive storytelling. The Evolution of Brand Storytelling Through VR and AR Traditional brand storytelling relied heavily on one-way communication through text, images, and video.

Storytelling 78

Storytelling Brand Branding Transportation 78

Deirdre Breakenridge

DECEMBER 4, 2018

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Here are some storytelling tips that will help your organization empower young adults to create change: Tip #1: Use the right platform.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Agility PR Solutions

JANUARY 15, 2023

Video is an integral part of the buying journey for consumers in the digital world. In fact, 50 percent of people on the internet watch videos and product demos before purchasing anything. The post 6 ways to use video storytelling to create a connection with your audience appeared first on Agility PR Solutions.

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Storytelling Video Trends Consumer 155

PR for Anyone

MARCH 16, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. it needs to be based on a story.

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Storytelling Media Video YouTube 130

ReimaginePR

NOVEMBER 17, 2020

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world. Most brand storytelling sucks. Hey, I get it. Watch the news?

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Storytelling Brand Branding Meeting 156

Cision

NOVEMBER 8, 2017

In this video, Baer tackles the issue of why earned media continually takes a back seat to paid and owned media. Click the image to view the video or read the transcript below. Do we suddenly care LESS about influence and storytelling? The post Jay Baer Asks [VIDEO]: Is Earned Media a Second-Class Marketing Citizen?

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PRSay

JANUARY 8, 2019

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Storytelling can come to life in written, audio or video forms, or in a blend of all three.

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Storytelling Media Nonprofit Government 163

The Proactive Report

DECEMBER 6, 2018

In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. ” Video stories have been working well and providing a good return on investment for B2B businesses because stories evoke emotions and increase engagement.

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Video Trends Marketing B2B 145

The Proactive Report

DECEMBER 26, 2022

Back in 1995 predictions were made that in 20 years everyone would have access to broadband and video content would be the norm We are living that predicted future right now. Video is the most watched type of content online. Each year video usage online continues to grow and it is getting bigger all the time.

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Video Film Facebook Social Media 162

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. A public-facing CEO.

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Video Case Study Agriculture B2B 149

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

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Storytelling Examples B2B Chemicals 124

ReimaginePR

NOVEMBER 13, 2014

They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good. LIVE UNITED Storytelling Library aka: LUbrary. Nothing can hold back people determined to make a difference through the power of story.

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Brand Branding Storytelling Resources 306

5W PR

JANUARY 24, 2025

This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling. Instagram prioritizes visual storytelling through both feed posts and Stories. Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach.

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Social Media Brand Branding Crisis Management 109

Cision

MAY 25, 2017

Owned Media Requires Great Storytelling. Cision’s own CMO, Chris Lynch, echoed this idea when he talked about data-driven storytelling. The biggest change, McQuivey argues, will be a pivot to storytelling and relationship building — something earned media professionals have been doing forever.

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Advertising Advertising Storytelling Media 272

Onclusive

NOVEMBER 10, 2015

In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere.

Video 150

Video Technology Social Media Media 150

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. Jon: “It’s all about storytelling and I’ve been telling stories in one way or another my entire life. “I’ve been telling stories in one way or another my entire life.”.

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Interviews Strategy Content Marketing Advertising 294

PRSay

DECEMBER 9, 2024

She works with scientists, storytellers and educators around the globe to craft PR campaigns using scientific research. The National Geographic Society combines science and storytelling to illuminate and protect the wonder of our world. Your question framed it nicely: fostering connection [and] emotion as the storyteller.

Communications 78

Communications Nonprofit Storytelling Education 78

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Clayton created divided 88 Acres into chapters and sprinkled in short videos and strong imagery. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself.

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Storytelling Skype Energy Software 120

Deirdre Breakenridge

JANUARY 7, 2019

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. You can check out my video review to learn why you need to pick up a copy.

Social Media 269

Social Media Communications Media Storytelling 269

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

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Storytelling SEO Community Insurance 329

5W PR

MARCH 10, 2025

Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys. According to the Toy Association, STEM/STEAM toy sales reached $2.1

Strategy 78

Strategy Education Video Storytelling 78

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. A recent post featured a short animated video on new product updates for Slack’s mobile app. Even something as mundane as a product update can take on a new life with an animated video. . Brag about that media coverage. This is a no-brainer.

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Instagram B2B B2C Case Study 333

Onclusive

AUGUST 22, 2017

Multimedia Development & Visual Storytelling. Beyond vetting and landing those opportunities, the PR professional is also responsible for leading the creation of accompanying presentation decks and talking points.

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Media Training Crisis Communications Conference Corporate 397

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

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Social Media Video Marketing Media 118

Cision

MARCH 31, 2015

A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. If you want people to share your video, ask them.” – Jay Baer. But how can you get started? “ Bigger is not better.

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Storytelling Mobile Video Viral 120

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. Please say yes.

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Video Strategy YouTube Marketing 120

Deirdre Breakenridge

NOVEMBER 13, 2017

Some of the biggest ones included the continued popularity of live-stream video as well as the use of influencers. Storytelling will become more creative. In 2018, we will see the rise of more storytelling. The year 2017 has been quite a year for the PR industry.

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Trends Storytelling Creativity Reputation 0

Cision

APRIL 21, 2015

Faster phones, the abundance of phones and ubiquitous WiFi make videos that much more appealing. On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Does video have any weaknesses?

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Video Brand Branding Trends 120

ReimaginePR

JULY 16, 2015

Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video. You mean that much to us…

Video 120

Video Brand Branding Writing 120

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Developing Content Themes Content themes provide a framework for consistent storytelling across all channels.

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Content Marketing Marketing Storytelling Analytics 78

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

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Storytelling Case Study Crisis Viral 120

5W PR

MARCH 22, 2025

Photos and videos of adaptive skiing in action help potential participants visualize themselves on the slopes. The National Ability Center at Park City Mountain Resort effectively uses storytelling in their communications. Video content proves particularly effective for sharing adaptive skiing stories.

Strategy 78

Strategy Sports Training Transportation 78

Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. Our research shows that embedding a photo or a video in your press release can increase views by 2.8x. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling. Given what we know: Multimedia sparks consumer engagement. About Seth Gilpin.

How To 282

How To Storytelling B2C Measurement 282

PRSay

MARCH 25, 2025

In the book, Sloan is the main character and helps solve a PR crisis when her favorite video game glitches worldwide. I think the best part of the story in Game Face is where we discover that the bug in a clients video game is really the games best feature. She learns firsthand how PR professionals overcome challenges.

Pharmaceuticals 87

Pharmaceuticals Writing Storytelling Exercises 87

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Video viewing, particularly on mobile, is surging. Native video advertising builds on the premises found with video and native advertising. Facebook already penalizes links to external videos.

Video 120

Video YouTube Mobile Advertising 120

Cision

JULY 10, 2015

With audio and video, don’t assimilate. It’s your favorite audio or video producer. Want tips on how to make your story stand out with visuals and video? Get a copy of our “A Roadmap to Multimedia Storytelling” e-book now! How can you use those devices in your own audio and video pieces? Be Recognizable.

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Video Storytelling Local Creativity 120