Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. 5) Technology isn’t replacing marketers yet. A similarly structured question address technology and marketing roles.

Survey 105

Survey B2B Marketing Trade Shows 105

Flack's Revenge

JUNE 13, 2022

– a move that cost an extra year in my studies, since I got a late start. Now I was in NYC at an audio trade show and basking in all the gear. I am grateful for my engineering background; it has served me well in technology communications. So, I switched majors, transferred schools and pursued an EE degree at B.U.

Engineering 156

Engineering Trade Shows Local Interviews 156

Sword and the Script

NOVEMBER 30, 2021

That’s according to a report by Korn Ferry called The 2021 Buyer Preferences Study: Reconnecting with Buyers. For example, a 2020 study by the Demand Gen Report 68% of respondents said the B2B sales cycle has increased compared to a year ago. 32% “industry events/trade shows/conferences,”. 28% “peers/colleagues,”.

B2B 103

B2B Trade Shows Survey Study 103

Flack's Revenge

NOVEMBER 12, 2019

– a move that cost an extra year in my studies, since I got a late start. Now I was in NYC at an audio trade show and basking in all the gear. I am grateful for my engineering background; it has served me well in technology communications. So, I switched majors, transferred schools and pursued an EE degree at B.U.

Engineering 149

Engineering Trade Shows Local Interviews 149

Flack's Revenge

JUNE 2, 2015

The quadrants map to technology segments and have grown in number, from 15 when the former analyst was there in the late 80s-90s to about 800 today (“their analysts know more and more about less and less”). They reap the benefits of buzz and PR, gained from all those who proudly shout their Gartner validation from the rooftops.

Enterprise 120

Enterprise Trade Shows Radio Writing 120

Sword and the Script

MARCH 27, 2018

Most of my experience in media relations comes from a B2B technology perspective. For example, pick a trade publication in any vertical market and study the headlines. How B2B Marketing Can Get More out of Trade Shows. Last week I got a list of media registered to attend a popular trade show.

Media Relations 85

Media Relations Media Trade Shows Journalism 85

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. 7) How B2B Marketing Can Get More out of Trade Shows. 2) 3 Studies that Challenge Marketing Assumptions [UML]. The 7 Worst-Performing Blog Posts in 2017.

Blogging 82

Blogging B2B Content Marketing Trade Shows 82

Sword and the Script

OCTOBER 24, 2017

After reviewing the study, I offer these six takeaways based on the data: 1. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. The biggest challenges in B2B lead generation.

B2B 67

B2B Report Marketing Survey 67

PR 20/20

MARCH 2, 2023

In fact, a recent study found that 90% of consumers will share their email address for a small incentive, such as a discount. Machine learning technology is helping marketers personalize marketing efforts to each individual user. People can be stingy with their personal information. Can you blame them?

Blogging 79

Blogging Trade Shows SEO Pinterest 79

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. For technology companies that sell cloud solutions, a majority (61%) said IT was the top influencer. Whether buying or selling cloud technology, this data suggests IT wields considerable influence on the decision.

Marketing 60

Marketing B2B Local Customer Service 60

PR 20/20

OCTOBER 5, 2017

Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? However, they are embracing technology and are accessible to brands, like Pentair, who think digital. New training of teams for technology and methodology.

Marketing 45

Marketing Engineering Resources Corporate 45

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JANUARY 20, 2018

This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.” (sic). Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 115

Case Study B2B Study Marketing 115

Bianchi Biz Blog

JANUARY 19, 2023

It’s the opinion of many auto-industry savvy people, including: Long-time auto industry journalist, analyst and Autoline host John McElroy told us: “CES is the best auto show in the world. You can see more automotive technology here than anywhere else in the world.” It’s not the largest … but it’s the best.

Automotive 81

Automotive Transportation Technology System 81

Bianchi Biz Blog

FEBRUARY 18, 2021

And after extensive reading, exhaustive research and testing many hacks, I decided to really study what world-class runners do to get faster. Attend industry events – trade shows, webinars, conferences, etc. – Advanced Automotive Technology PR Agency. You name it, I tried it. It’s that simple. Author: Jim Bianchi.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. Jennifer Tomlinson | Qorus Software. Marketing be nimble.

Marketing 198

Marketing Employee Content Marketing Media Training 198