Cision

JANUARY 26, 2016

Studies have proven that readers respond better to visuals over text, and the same holds true for reporters. If you’ve recently conducted a study or have important information to share, an infographic may be the best way to showcase it. Start attending events like trade shows and industry conferences.

Media 120

Media Pitching Trade Shows Infographics 120

Contently - Strategy

JULY 20, 2020

One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. Case studies that make you imagine new possibilities. A few weeks ago, I took part in a Zoom roundtable for B2B marketing executives. In reality, it was more like a therapy session.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. A recent study shows that journalists receive more than 600 queries from PR firms. Your main objective?

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Sword and the Script

MAY 16, 2020

These three studies polled 3,000 journalists and their answers all center on relevance. Of all the media relations insights the best one is this: be relevant. I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Give our services a try.

Survey 173

Survey Media Relations Pitching Media 173

Sword and the Script

FEBRUARY 24, 2015

The Duke Study was far more definitive on marketing priorities than the Salesforce State of Marketing survey , which was also published recently. Trade show conferences are a good example – attendees walk the floor with a mobile device rather than sitting down with desktops or laptop style devices. in next five years.

Mobile 60

Mobile Study Marketing Survey 60

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. Authors, experts, and academics.

B2B 136

B2B Branding Brand Trade Shows 136

Sword and the Script

NOVEMBER 30, 2021

That’s according to a report by Korn Ferry called The 2021 Buyer Preferences Study: Reconnecting with Buyers. For example, a 2020 study by the Demand Gen Report 68% of respondents said the B2B sales cycle has increased compared to a year ago. 32% “industry events/trade shows/conferences,”. 28% “peers/colleagues,”.

B2B 103

B2B Trade Shows Survey Study 103

Flack's Revenge

JUNE 13, 2022

– a move that cost an extra year in my studies, since I got a late start. Now I was in NYC at an audio trade show and basking in all the gear. I had briefly toyed with becoming a sound engineer before my parents convinced me that “real” engineering was a better career choice. That was 35 years ago.

Engineering 156

Engineering Trade Shows Local Interviews 156

Cision

FEBRUARY 19, 2016

Ensure that your pitch is reaching the right person, and this means if you are pitching case studies and white papers, don’t send them to a product reviewer. If you are at a trade show, don’t be afraid to set up a face-to-face meeting. Once you know what they want, how and when, pitching becomes a smooth experience for everyone.

Pitching 120

Pitching How To Trade Shows Case Study 120

Flack's Revenge

NOVEMBER 12, 2019

– a move that cost an extra year in my studies, since I got a late start. Now I was in NYC at an audio trade show and basking in all the gear. I had briefly toyed with becoming a sound engineer before my parents convinced me that “real” engineering was a better career choice. That was 35 years ago.

Engineering 149

Engineering Trade Shows Local Interviews 149

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events? Your customers are consumed with uncertainty and, in some cases, vanishing.

B2B 71

B2B Interviews Crisis Trade Shows 71

Beyond PR

SEPTEMBER 30, 2016

From an owned media marketing perspective, an investor relations website is an essential property – not dissimilar to a trade show booth. Combine this information with the first question in our study, and there is no question about the need to have an IR website to build confidence with Wall Street. About the study.

Study 40

Study Trade Shows Retail Financial 40

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. If you enjoyed this post, you might also like: Outperform: The Skim on 3 Credible Studies About the CMO [UML]. and for B2B Services it was 11.0%.

Survey 104

Survey B2B Marketing Trade Shows 104

Sword and the Script

MARCH 27, 2018

For example, pick a trade publication in any vertical market and study the headlines. Nine times out of ten, a story about how the world is ending will overwhelming draw more interest than a case study about how anyone can prevent the end of the world. How B2B Marketing Can Get More out of Trade Shows.

Media Relations 84

Media Relations Media Trade Shows Journalism 84

Flack's Revenge

JUNE 2, 2015

Also, you can meet with them at other times informally – e.g. at trade shows, based on personal relationships and direct contact. Someone once studied and estimated total costs associated with getting into the desired Magic Quadrant; it could be $500K, when you include executives’ time and resources.

Enterprise 120

Enterprise Trade Shows Radio Writing 120

Sword and the Script

FEBRUARY 27, 2018

How B2B Marketing Can Get More out of Trade Shows. For example, a study reviewed by Marketing Charts , suggests most buyers do want to hear from sellers at various stages of consideration: “The report surveyed 488 buyers across regions, industries and job titles, responsible for a combined $4.2 billion in purchases.

B2B 69

B2B Trade Shows Survey Study 69

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. 7) How B2B Marketing Can Get More out of Trade Shows. 2) 3 Studies that Challenge Marketing Assumptions [UML]. The 7 Worst-Performing Blog Posts in 2017.

Blogging 81

Blogging B2B Content Marketing Trade Shows 81

Solo PR Pro

JUNE 8, 2021

During her undergraduate studies, Nicole loved learning about and retelling people’s stories, and she enjoyed strengthening her skills as a writer — both opportunities afforded to her through her academic majors. No stranger to hard work. They don't have to go into an office every day.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Frank said studies and surveys are another way to get earned media coverage.

Media 98

Media Nonprofit Pitching Analytics 98

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. How B2B Marketing Can Get More out of Trade Shows. Specifically, media relations, or earned media, is poised for new prominence. Even the advertisers are aiming for a bigger investment in PR. 7) Share with industry forums and peer groups .

Media 120

Media B2B Groups Conference 120

Sword and the Script

JUNE 8, 2021

ON24 analyzed data from 100,482 webinars with more than 100 attendees conducted through its platform in 2020 for this study. If you must choose one over the other, the “data shows an increasing preference towards watching on-demand webinars.” At least that’s my take after reading through the ON24 Webinar Benchmarks 2021 report.

Survey 95

Survey B2B Report Video 95

Sword and the Script

OCTOBER 24, 2017

After reviewing the study, I offer these six takeaways based on the data: 1. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. The biggest challenges in B2B lead generation.

B2B 67

B2B Report Marketing Survey 67

PR 20/20

MARCH 2, 2023

In fact, a recent study found that 90% of consumers will share their email address for a small incentive, such as a discount. Connect with industry pros at conferences, speaking events, or trade shows and promote your content one on one. People can be stingy with their personal information. Can you blame them?

Blogging 79

Blogging Trade Shows SEO Pinterest 79

Beyond PR

AUGUST 22, 2017

From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch. For instance, having a personable company blog, a presence at trade shows and active social media properties are all ways to connect with – and listen to – everyone from your peers to competitors to target customers.

Strategy 74

Strategy Trade Shows Case Study Course 74

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. In the course of my networking this week, I’ve had a number of conversations about leads. The process and techniques for effectively attracting leads, and converting leads, varies greatly from business to business.

Marketing 60

Marketing B2B Local Customer Service 60

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. Website pages to show product demos, highlight testimonials, answer commonly asked questions and more. 55% want to create more visual content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” ” It’s always a fun thing for me to do since once upon a time I was APR certified (different story for a different day). Given all those issues are addressed, VR will become a key tool for PR folks in 2025.

Technology 60

Technology Content Marketing Social Media Facebook 60

Sword and the Script

NOVEMBER 22, 2016

Moreover, these studies mesh with my own experience in B2B. Trade shows – if the show itself doesn’t have a page, I’ll use the demographic and geographic filters and promote content during the show to get as close to that community as possible.

B2B 60

B2B Facebook Marketing Advertising 60

Beyond PR

MARCH 28, 2016

Do you have a new study to report on? An upcoming trade show you’re excited about participating in? Coordinate with your product, sales, and other teams to produce content your target audience will care about. A new infographic with up-to-date data? A white paper you’re proud of?

Engineering 40

Engineering Trade Shows Infographics Twitter 40

Karen Freberg

APRIL 30, 2018

I find this is a great deliverable for the clients, but also allows the students to have a sound project in hand once they graduate or go forward with their studies. It also provides the students with the opportunity to show their knowledge about social media, and get the experience to consult on various topics.

Social Media 41

Social Media Exercises Trade Shows Case Study 41

The Hoffman Agency

MARCH 6, 2024

study found that one in three DEI professionals lost their job in 2022 during mass layoffs compared to 21% of those in non-DEI roles. Which is perhaps why, even in the U.S., where the Black Lives Matter movement rocked the nation following the murder of George Floyd, DEI job listings are now down 19%. They’re enacting it. No narcissism.

Handbook 36

Handbook Trade Shows Employee Nonprofit 36

MaccaPR

FEBRUARY 10, 2015

How could you create a 60- to 90-day ramp leading toward the launch of your next product or trade show, that will play upon your customers’ all-too-human desire to find out what’s coming next? Be like Taylor (or Alfred Hitchcock) and layer your launch for suspense. Lesson #6 - Transform Your Customers into A Community.

Social Media 48

Social Media Marketing Media YouTube 48

PR 20/20

OCTOBER 5, 2017

A study by Ahrefs about ranking in Google showed that the average age of a Google result declined as you scroll down the page. It’s easy to place an ad in the paper, pay for a list and send an email blast or attend a trade show with no lead-in or follow-up tactics. Jorge emphasized that blogging progress takes time.

Marketing 45

Marketing Engineering Resources Corporate 45

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. To build an executive profile?

Conference 95

Conference Trade Shows How To B2B 95

Bianchi Biz Blog

FEBRUARY 18, 2021

And after extensive reading, exhaustive research and testing many hacks, I decided to really study what world-class runners do to get faster. Attend industry events – trade shows, webinars, conferences, etc. – You name it, I tried it. It’s that simple. The same is true for PR pros. Get out of the office and into the field.

Publicity 106

Publicity Automotive Transportation Trade Shows 106