ImPRessions - Crenshaw Communications

JUNE 26, 2019

Or, as the Annenberg study suggests, communications goals and plans aren’t sufficiently aligned with business priorities. A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else). Lesson #7 - Have You Ever Been Experienced?

Social Media 48

Social Media Marketing Media YouTube 48

Cision

AUGUST 21, 2017

You don’t need to create the next viral video, but you do need to make a genuine connection with your audience. From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Course Case Study 258

Bianchi Biz Blog

FEBRUARY 18, 2021

And after extensive reading, exhaustive research and testing many hacks, I decided to really study what world-class runners do to get faster. Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Beyond PR

AUGUST 22, 2017

You don’t need to create the next viral video, but you do need to make a genuine connection with your audience. From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 74

Strategy Trade Shows Course Case Study 74